Why some clothing stores obviously very beautiful, but people do not want to get close? Why do some of the store goods is very rich, but instead strangled the desire of customers to choose? Why some of the clothing counter customer base is obviously very wide, but could not keep guests? In fact, in many cases, selling clothes is not only a matter of style and color, but whether we can show the garments better and let the customers accept your products. So how can I make it? Clothing brand (shop) sell better? First, product positioning Product positioning is the basic course for each business. However, you should still check it yourself. For example, there is a well-known men's brand in China, a few years ago the style suitable for men about 30 years, with the aging of the customer base in recent years, the brand's style has actually grown. Today's fashion positioning has become a 40-year-old man. This is a very typical example of ambiguity. Different positioning, the way the product will naturally be different. Such as desktop display. If you rely on the amount of running profit to make the public brand, the desktop should be placed neatly on many clothing, which will give customers the feeling of Amoy goods, which is also very much in line with the public to buy clothing habits; if it is mid-range fashion brand , The number of clothing displayed on the desktop will be greatly reduced, you can often show several sets of clothing, tops, pants (skirts), accessories with a brand style, this can attract fashion-conscious consumer groups to the store to see; if it is to go High-end line of the brand, learn those international big-name, desktop display is often only one (sets) of clothing, this set of clothing not only bevel display, but mostly on the glass cabinet, customers can easily touch. Second, access settings Especially in the large clothing market and stores, good access settings can definitely improve your sales. The principle is to allow customers to "easy to hard to come out." The reason that customers can easily enter the shop is very simple, many owners understand that access is to be smooth. But how to keep customers? The first is to get through the shop barrier, like a maze, so that customers turn around in it, can not turn out. A common way is to set up several "Nakajima" stores, often with a folding frame. Customers spend longer in the wandering, not only the greater the likelihood of buying, outside customers see more people inside, but also more willing to enter. Followed by a rest area, also set up a sofa and the like. Customers are tired of shopping, sitting on the couch and other friends in the process, is that you increase sales opportunities. Third, store tone The first is the choice of the main color decoration. The most "stupid" approach is to choose black, white, gray, so the main colors will not snatch the style of clothing, after all, not clothing stores to sell decoration. After the decorating style is set, is the pillar, plunger, compartment, desktop and other options. These things are used to hang clothes, it is also important to choose well. Paint glass is a good material cheap, even if some big names, will be used to. The principle is consistent with the brand style and positioning, do not grab the limelight clothing. Again is the light. For a clothing store, the electricity cost of lighting is really high, but if you want to make good sales, the money can not be saved. People are a phototaxis animals, where the light can naturally attract the eye, but the light to set off by the dark, and this is the light of the use of technology. Fourth, clothing display The last thing to say is how to put on clothes. 1. For the sake of harmony as a whole, whether it be a positive display or a side suspension, it is generally left to right and deep, which is consistent with the habit of seeing things from the left to the right of the average person. 2 clothes, pants to match the show. Such as clothing on the front of the wall display, many businesses like to wear clothing, pants (skirt) in the next, think so logical. actually not. The replacement of underwear can increase the beauty of clothing. Boss may wish to try the top left from the top for the pants, clothing, pants; the middle of clothing, pants, clothing; the right pants, clothing, pants. This mix is ​​not only good-looking, but also reflect your grade. 3. The same a wall, the color is not the richer the better, and some shops like to put the same color clothing classified, the sales can not play a catalytic role. The key is to use color grouping. For example, the classic mix of red, white and blue, you can in a wall to the three-color-based, echoed each other, both nice and tidy. Another example is the use of complementary colors, yellow and blue together, together with red and green ... This color matching can definitely attract the attention of the eye. In order to make the color look more neat, may wish to use some lining, cross and other display techniques, the effect will be very good. 4. Point, line, surface combination. In fact, the clothing display and other visual arts are the same truth. Point refers to a piece of clothing; line refers to a variety of clothes hanging tools; surface refers to the entire wall (including the use of posters). Dongguan still show brand women in the warm investment: Miss Chen QQ:
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