At the Xiamen International Fashion Week Huli Conference, SMEN Shimeng Women and Associate Professor Wang Shilin of Xiamen University of Technology and their team of students, combined with the SMEN brand DNA, created the SMEN 2019SS fashion conference with the theme of “Shadow”. It interprets a brand new spring and summer glamour "light and shadow tour." This show includes an elegant collection and a casual collection. Every elegant detail design can be interpreted as a gorgeous movement. In order to highlight the theme of "shadow", we try to reproduce the new design by reorganizing and mixing the classic and the era, so that the unique charm and lifestyle of women can be released better.

SMEN poetry women's style is “urban, glamour, new women”. It specializes in the research and development of materials and craftsmanship, and constantly tries to restore the emotions of design through the wearing experience. So far, the brand has been established for more than ten years, SMEN poetry has nearly 1,000 stores, and sales outlets are spread all over the country. "Shadow" SMEN·Wang Shilin 2019SS fashion release show, on November 26, 2018 at 16:00 in the Lianfa gorgeous space debut. This conference is a full-fledged interpretation of the concept of blending with nature. The style design emphasizes the rich and random collocation between the individual products. While providing the professional clothing matching concept for the wearing group, it also leaves the costumes. Creating space again, the rich design language is a major feature of this release show.

Fashion should be dare to play, SMEN poetry women always insist on breaking the rules and constantly innovating. The low-opening opening music, the images and clothing on the screen spread the tension of life in the change. Multiple angles of visual change perfectly separate the virtual space from reality. The flowing light lines and irregular light and shadow space give people a refreshing feeling. This show includes elegant and casual series, emphasizing the fashion attitude of “glamour and fun”.

Elegant series

This series interprets the multi-faceted nature of modern women—elegance and strength. This is the unique way of life for women. It is also the unique charm of women's strength: the workplace, the sneer and the sneer, the crisp, the crisp, the family, the gentle Delicate, tempered steel and steel around the finger soft. The design concept strives to show the fashion attitude of “combining the world with a clear attitude”.

Leisure Series

This series reproduces the construction in an easy way, blurs the scenes of life, shows the diversity of lifestyles, and the main color of black and white as the "shadow". We make deeper exploration, the use of geometric patterns, dark and heavy. The light and elegant feel is enough, such as the texture of oil painting. Recombined with different materials, silk, cotton, washed denim and sporty fabric, the collision is harmonious. On the comfort level of the wearing experience, the magnifying clothing item gives the scene practicality, emphasizing the fun and practicality.

“Nature to be yourself” is also an attitude that SMEN poetry women want to express. Ms. Yao Yihong, the brand's principal, and Associate Professor Wang Shilin, Xiamen University of Technology, said in an interview that this state is not a slap in the face, not a laissez-faire, but a loyalty. Self-exploration is a relaxed rhythm that is self-conscious. We insist on embedding its aesthetics of life into products, and are committed to providing fashionable and classic must-have items that are full of new ideas, so that every customer can enjoy the fashion.

Through this school-enterprise cooperation, SMEN poetry women's clothing provides students with a platform for the development of open-ended training, as well as a platform for designing results. Turn design theory into practical results, so that students can deeply touch the product development of spring and summer 2019. On the other hand, the project has made important achievements in promoting the integration of production, education and research, the transformation of design results, the cultivation of “double-type” teachers, the superior resources of joint enterprises, and the cultivation of applied talents with innovative ability and practical ability. This conference is the best presentation of this achievement.

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