Maggie Cheung "Lion's Head" to help London Fashion Week (Figure)

Although the winter in London brought a rainy day, it couldn’t dampen the enthusiasm of the attendees at London Fashion Week. By the halfway mark of the 2011 Winter London Fashion Week, the spotlight shone brightly on two iconic British names: the renowned Burberry and the celebrated local designer Paul Smith. This season marked a special milestone for Burberry as it celebrated ten years under the creative direction of Christopher Bailey, who has led the brand to new heights over the past decade. Bailey, a 38-year-old from York, helped elevate Burberry from a traditional British brand into a global fashion icon. While staying true to the brand’s heritage, he also introduced innovative elements that allowed Burberry to balance tradition with modernity. The show took place at Kings Garden in the Royal Park, a historic location that was opened for the first time ever for a fashion event, adding a unique touch to the occasion. The event attracted a star-studded audience, including Samantha Cameron, the wife of the British Prime Minister, Anna Winter, a veteran editor from an American fashion magazine, and even Maggie Cheung, the famous Chinese actress, who made a special appearance. At the press conference, Bailey shared that his inspiration for this collection came from the legendary 1960s supermodel Joan Schilling, who was popular across both North and South England. This season’s designs featured classic Burberry elements like the iconic mustard yellow, dark red plaid patterns, but also introduced creative combinations of cashmere, fur, silk, and cotton. The coat badges, buttons, and skirt accessories continued the brand’s signature military style, reinforcing its identity while pushing the boundaries of contemporary design. Today, Burberry is not only a favorite among British fashion enthusiasts but has also gained a strong following in China. In an interview with Xinhua News Agency, Bailey expressed his deep appreciation for China’s rich history and culture, noting that Chinese consumers are drawn to the brand’s long-standing heritage and timeless appeal. With its blend of tradition and innovation, Burberry continues to capture the hearts of fashion lovers around the world.

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