Changxing Xinyang Textile Co., Ltd. , https://www.xinyangtextiles.com
Bosideng Men lead 2015CHIC trend
From March 18 to March 20, 2015, Bosideng men's wear with a full range of products shines on the 23rd China International Fashion & Accessories Fair (CHIC2015). It fully demonstrated the new ideas, new products, new images and new strategies of "Business Travel Men's Lifestyle" and delivered the confidence of Bosideng Men to continuously improve themselves and brand value in the new situation. Bosideng men's adhering to the "Seiko Road", in-depth study of Chinese men's dress, product design into the essence of Western clothing, a national brand to the international fashion arena model. In the highly competitive men's market quickly started to become China's men's clothing industry, a "dark horse." Today, Bosideng Men put forward the "good shape and value" proposition, with a number of internationally renowned consulting, design companies to make the brand more grade, fashion, internationalization, brand positioning, product design, the terminal image and so on Achieved a comprehensive upgrade. In May 2015, Bosideng will be invited to exhibit at Expo Milano for a six-month exhibition and interactive event at the China Enterprise Pavilion in Milan Expo. Therefore, CHIC2015 Bosideng men's booth design to "Milan Journey" as the theme, presents us a "simple, stylish, international" exhibition space. As we all know, Italy has the world's best brand is the birthplace of fashion, today is still a global fashion leader. Leisure, romantic, concise and refined, attention to detail, slow life ... ... This is the Italian fashion lifestyle. The "enjoy life, know how to live art, feel the beauty of life" and Bosideng Men has always advocated "light life" position coincide. CHIC2015, Bosideng men's booth as a whole to European architecture, street design concept, with "beige" as the main color, the "fashion capital" Milan's cultural, regional elements into the booth, creating a "Milan style" life space. The exterior of the stand draws on Milan's street view as the mother element. Using European-style streamlined lines, the combination of wood and black metal, whether it is a wall, a roof, or a window, reveals the stylish atmosphere with detail so that the audience can feel as if they are visiting In the "fashion capital of Milan." In 2015, the Bosch men's CHIC tour can be said to be a successful preview of their participation in the Milan Expo. Brand new image, classic design, warm atmosphere refreshing. Carefully designed to enjoy "light life" At present, consumers are passionate, taste-oriented, chasing fashion, like to enjoy freedom, the pursuit of a slow life. In recent years, Bosideng men's wear in the original business and leisure design into functional and functional travel fashion elements, will be a free and easy, comfortable, natural, dynamic style into the Chinese men's clothing, broke the Chinese men's brand for a long time Boring and monotonous, to meet the consumers to break through the "urban forest" reinforced concrete, regain the freedom, the dream of flying desire. At present, Bosideng men's overall trend tends to be light and formal, with comfort and quality as the first, pay attention to lifestyle, fashionable, emphasis on easy to wear, the production process reflects the luxury quality and body modification. Product design flagship refined business, simple office, urban leisure three series, a full range of clothing focuses on business travel life of men, taking into account the degree of fashion and business degrees. For the middle-class urban elite men provide for daily business, business travel, leisure and holiday occasions such as the needs of modern clothing, so that they are more comfortable and properly walk in all occasions, to enjoy the work and fashion life. At the same time, continue the consistent adherence to the superb craftsmanship and excellent quality, Bosideng men's interpretation of the modern style, the combination of simple and classic; with simple cut, exquisite craftsmanship and comfortable fabrics, popular colors to express elegant temperament, clearly Form a unique value proposition - "good shape"; and put forward the "good choice of fabric + original version of the" line, focusing on simple cutting, with exquisite fabrics and exquisite fabric decoration, showing the brand's unique neat And elegant, stylish and simple masculinity. In CHIC2015 Bosideng Men's Pavilion, we also appreciate the Bosideng men's 2015 autumn and winter new products. Whether it is popular colors, innovative fabrics, classic simple suits, comfortable to wear, excellent version of the pants, or elegant casual wear, or craftsmanship worthy down jacket will make attention to the modification of the stylish men show the wisdom of men, Elegant, sophisticated charm. Bosideng men with innovative and passionate attitude to express the understanding of life, interpretation of the true meaning of life, talk to his story. Deep experience of sentiment, "New Wave" This Bosideng exhibitors men have brought a new generation of space image, brand positioning and target consumer experience-oriented, the overall atmosphere and comfortable atmosphere, tonality easier and more luminous, more men's refined taste With the grade, coupled with value for money product structure, so that consumers really feel the high cost. Hard and soft details are embodies the texture of men respected, the terminal image is more stylish and casual, more in line with "business travel light" concept. It is understood that Bosideng men in the terminal space to create will also be through the store's music, smell, free Wifi and interactive family area to create, so that consumers in a relaxed and comfortable mood and comfortable feeling of health, shopping and enjoy the unique whole process Experience and enhance deep interaction with consumers. In addition, Bosideng men's clothing will be launched through the online APP, guide consumers to buy offline, online payment, get through offline and mobile clients, through the WeChat platform to recruit and manage members to get through mobile and physical stores. Gao Xiaodong, general manager of Bosideng men's wear, said that consumers regard the brand as the standard for choosing products and services and pay more attention to the consumer experience of interactive and personalized service. Only by constantly meet the needs of consumers, re-shaping the brand value, to win the market. "Under the new normal, the Chinese dream is leading a new voyage of the times and will usher in a new opportunity for the development of our national brands." Bosideng men's clothing will be based on the domestic and international perspectives and constantly innovate and surpass itself. " In fact, Bosideng men's business has been a low-key, restrained walk for 10 years since its operation. The road to exploration continues. However, Bosideng men's clear brand positioning and design style and mature market operation capability will all contribute to the steady development of the brand. In China set off a "business travel lifestyle men" wave.