In recent years, China's jewelry industry has been well developed. China has become a major consumer of jewelry in the world. The jewelry market has broad prospects for development, and the rapid development of the cultural industry has laid a more advantageous foundation for the jewelry industry, especially jade. Culture has given life to the jewelry industry. The role of jade culture in enhancing the influence of jewelry brands The profound jade culture of the country has provided endless materials and strength for the design and processing of jewellery, making the jewels have the dual connotations of traditional culture and modern fashion. Fully excavating the cultural connotation of jade and rationally utilizing the elements of jade culture can effectively increase the added value of jewelry products, enhance the influence of jewelry brands, promote the sales of jewelry products with national cultural connotations in domestic and international markets, and drive the high speed of the jewelry industry. Sustainable development. Nowadays, advocating cultural consumption has become the main concept of the development of the jewelry industry. The integration of jade culture and jewelry products has enhanced the cultural content of jewelry products, promoted the promotion of people's consumption consciousness, and further enriched the cultural connotation of products while tapping the product culture. . For example, the "Golden Jade" medal of the Beijing Olympic Games evolved from the dragon jade, not only highlighting the noble quality of jade and the "golden jade" and "Jade Bide" of jade culture, achieving the perfect combination of Chinese and Western culture. Effectively improved the influence of jade. The role of jade culture in economic development The excavation and utilization of jade culture can enhance the cultural content of jewellery products, thus making the jewellery brand's image more full and more in line with the spiritual needs of consumers, thereby enhancing its brand influence. The material of jewelry products needs to be precious, the shape needs to have aesthetics, and the connotation needs to reflect the profound cultural characteristics and meet the spiritual needs of people to pursue self-value realization. Good jewellery products are not only good in material quality, but also beautiful in style. They should also convey the connotation of national characteristics, regional characteristics, contemporary characteristics, historical details and human care, and reflect or wish, or miss, or be happy, or expecting emotions. It makes it a symbol for consumers to publicize their personality, show their taste and display their image. Therefore, the research and utilization of jade culture can promote the development of the jewelry market on the basis of improving the influence of jewelry brands, so that more consumers love jade and purchase and wear jade products, thus promoting economic development. The inheritance and promotion of jade culture can further enhance people's aesthetic taste and taste of life in today's highly developed material civilization, so that people are immersed in jade culture, and the virtue of jade is the principle of their own life, which makes people break away from vulgar culture. Dye, feel the cultivation and purification of a healthy, positive culture. Bath Towel,Beach Towel,Microfiber Sports Towel,Sports Towel Changshu Aijia Knitting Products , https://www.microfiber-lovejoy.com