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Entrepreneurship students at Shanghai University of Finance and Economics visited Lilang to exchange ideas
Recently, a group of 38 students and faculty from Shanghai University of Finance and Economics, Entrepreneurship School of Shanghai University of Finance and Economics, came to visit the headquarters of Lilang and studied at the Entrepreneurship Classes of the University of Finance and Economics. Most of them are master's PhDs, all of whom are students who are bent on starting a business. Hu Langchu, Executive Vice President of Lilang, was responsible for the interview and shared with Li and Lang students and entrepreneurs at the symposium, and patiently answered the questions raised by the students. Hu is always patiently answering the questions raised by the students at the symposium. A: After visiting the Lilang headquarters and hearing about the development process of Lilang you are sharing, Lizheng believes that the pace at which Lilang practices and the viewpoint mentioned in "The Landscape Society" Anastomosis, I do not know how to create Langli "landscape"? President Hu: Wang Liangxing, our president, especially has the creative thinking of the landscape. From the overall appearance of our company to our conference room, we have integrated the fashionable landscape so as to enable our employees to live and work in a fashion atmosphere full of humanities and arts In order to be able to do our dedication to simple and stylish pursuit. As a brand enterprise, in the process of growing up, we must keep pace with the times. If companies always stay in their own thinking, without changing the outside world, is bound to lag behind. Before 2013, many clothing brands are chasing tall, all want to make their own brand into Armani, Ermenegildo Zegna, Prada, but since the rise of HM, UNIQLO, Hailan home, people's consumer psychology has changed . The world is changing, civilization is changing, the same truth, from the landscape, because people's psychology has changed, consumers pay more attention to experience, the landscape will be more mature requirements. Now you go to the market to see many brands are building their own living museum, collection shop, are creating the theme to meet consumer demand. Lilang light commercial series introduced this year, for the choice of store location, landscape layout, product display is also very important. B: As for the current economic development, there is a problem of overcapacity in all walks of life. In such an era, how can Lilang or you personally grasp and how to deal with it? Hu: Nowadays, all walks of life are facing certain challenges. The recovery will take time. The changes in the economic situation in various countries caused by the Brexit in Britain can find the answers you want about. But as an entrepreneur, I remembered what Buffett once said: When people are greedy, I'm afraid. When people are scared, I'm greedy. Opportunities are often generated from complaints and difficulties. Under such a situation, we should seize the opportunity. For example, when the employment situation is not good, the flow of high-end talents may be formed. That is not a good time for enterprises to introduce high-end talents. When the economy is prosperous, people are in a stable mood. Enterprises spend a great deal of money to dig up talents, and people will not necessarily be willing to change their jobs. From the product that, as time goes by, we also continue to adjust the future, Lee Lang will also be integrated into more high-tech, to meet the young consumer psychology, to adapt to consumer adjustments. C: We all know that the gross margin of apparel is actually lower. Many apparel brands have invested in strange industries in earlier years. Will Licou still stick to its main business now? General Manager Hu: In the early years, our chairman had a very clear idea that we should concentrate on, concentrate on, concentrate on one's specialty and do professional clothing. This clearly defines the future development direction of Lilang. Li Lang turnover in 2015 was 2.689 billion yuan, gross margin close to 50%, is still a relatively impressive data. In the development of enterprises to a certain stage, we must learn to increase income and reduce expenditure, we must learn to control costs in the details. D: I feel that the current Internet companies are more aggressive, the founders want the company to grow rapidly. A traditional company may need to struggle 20 years to go public, but now an Internet company about 5 years, less than 10 years to go public. Now we are still advocating "artisan spirit", if we say that this "artisan spirit" can also be applied to the Internet business, so that Internet companies can go more realistic and more solid enough. General Hu: When the word "internet" becomes a hot word, an app suddenly has a market capitalization of a few hundred million. I think this is a quick success. All those who have experienced the Holocaust reform and opening up for 10 years know that when doctors forget the purpose of saving and injuring the white angels, teachers abandon the title of "soul engineer" and think of all their money when they look at the money. Precarious. Now we recall that the Internet companies that emerged in the early years are not over half of them? What does this mean? This shows that whether we are doing the Internet or doing business, we still have to work in a down-to-earth manner. Today, the Internet can be considered as an industry, and solid here is not "slow" but rather solid. To create a brand business, from the initial product, do the channel to do spread ... ... to implement the final or do culture, and this culture is: a man. As an investor, a look at talent, two look at character, three to see the team, the entrepreneur should be a peace of mind, spotted a career, steady pace, will get a good return. At the end of the symposium, Hu always encouraged these students who are trying to start a business. They always remember the two words of "doing things in the spirit of artisans and cultivating people with hearts and minds" in their undertakings to make your career prosperous. â–² Lee Lantang saw the courtyard of a different product exhibition hall, and later they are rewarding.