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Olika Fashion Women is a distinguished brand under the Olika (Oerlikon) umbrella, representing the Italian fashion label in the Asia-Pacific region. Shenzhen Yi Jia Fashion Co., Ltd. serves as the exclusive operating agency for Olika in this area, working closely with Hong Kong Gold Group, the regional headquarters. Since its launch in 2005, Olika Ladies has made a strong impression in the Chinese market, marking a significant milestone in its international expansion.
With an initial investment of 30 million yuan, Olika focused on design, production, and sales, quickly establishing itself as a premium women's fashion brand. In just one year, the company built an efficient business model, integrating fast logistics, advanced customer service systems, and comprehensive network monitoring and analysis tools. By the end of 2005, Olika had already expanded to over 40 stores across more than 40 major and secondary cities in China and abroad, with more than 100 stores in operation. This rapid growth helped solidify Olika as a well-known name in the Chinese women’s fashion industry.
Olika aims to embody the image of modern, confident urban women by offering a style that is both free-spirited and fashionable. The brand emphasizes innovative design techniques, clean silhouettes, and subtle use of trendy elements, while maintaining a balance between individuality and practicality. Each piece, though seemingly simple, features intricate structural details that reflect a contemporary and stylish aesthetic.
The brand targets women aged 25 to 38, offering a wide range of styles each season—over 300 models. Prices vary depending on the season: 200–800 RMB for autumn and winter collections, and 200–600 RMB for spring and summer. Olika continues to evolve, staying true to its vision of empowering women through fashion.