Flocking fabric is a type of textile that has a raised, velvety surface created by applying small fibers or particles to the surface of the material.The process of flocking involves applying an adhesive to the fabric and then sprinkling tiny fibers or particles onto the surface.The fibers or particles are then pressed into the adhesive, creating a soft, velvety texture.
Flocking can be done on a variety of fabrics, including cotton, polyester, and nylon. It is often used in upholstery and home decor items such as curtains and bedding. Flocking fabric comes in a variety of colors and patterns, making it a versatile choice for many different design styles.
One of the benefits of flocking fabric is its durability. The fibers are tightly adhered to the fabric, making it resistant to wear and tear.It is also easy to clean and maintain, as most flocking fabrics can be spot cleaned with a damp cloth.
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Nîmes, a charming city located along the Rhône River in southern France, is the birthplace of blue denim. In 1848, Levi Strauss, the founder of the United States' iconic brand Levi's, introduced this distinctive blue fabric to America. The term "denim" actually comes from the French "de Nîmes," and "Levi's" was inspired by the city where the fabric originated. As we moved into the 21st century, the immense purchasing power of the Chinese market caught the attention of global brands, including Land Van Jeans, which saw China as a new frontier to conquer.
In 2001, just before his retirement, Mr. François Langberger, the then-CEO of Land Van Jeans, developed a comprehensive strategy for entering the Chinese market. He redesigned the brand’s logo, incorporating a lion and a steering wheel—symbols that resonate well with Chinese culture—and introduced a new English version of the logo. The brand was officially registered in France in 2004.
François Langberger aimed to bring the essence of cowboy culture to the vast number of Chinese consumers who were becoming increasingly interested in Western fashion. To better understand the local market, Land Van Jeans established a research center in Guangzhou, Guangdong Province, in early 2005. Chinese colleagues worked closely with envoys from the French headquarters to conduct detailed market research, using advanced regional classifications to develop tailored marketing strategies and product lines for different regions across China.
This strategic approach helped position Land Van Jeans as a major player in the Chinese denim industry, much like an aircraft carrier leading the way. By 2006, the company had officially begun its long-term journey to expand into the Chinese market, setting the stage for future growth and success in one of the world’s most dynamic economies.