Flocking fabric is a type of textile that has a raised, velvety surface created by applying small fibers or particles to the surface of the material.The process of flocking involves applying an adhesive to the fabric and then sprinkling tiny fibers or particles onto the surface.The fibers or particles are then pressed into the adhesive, creating a soft, velvety texture.
Flocking can be done on a variety of fabrics, including cotton, polyester, and nylon. It is often used in upholstery and home decor items such as curtains and bedding. Flocking fabric comes in a variety of colors and patterns, making it a versatile choice for many different design styles.
One of the benefits of flocking fabric is its durability. The fibers are tightly adhered to the fabric, making it resistant to wear and tear.It is also easy to clean and maintain, as most flocking fabrics can be spot cleaned with a damp cloth.
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Blue Guowei casual men personality unbeatable
Nîmes, a charming city located along the Rhône River in southern France, is often overlooked but holds a special place in history. It is the birthplace of blue denim, a fabric that would later become an iconic symbol of American culture. In 1848, Levi Strauss, the founder of Levi's, introduced this blue cotton fabric—known as "denim" from the French "de Nîmes"—to the United States, where it eventually became synonymous with durability and style. Today, the brand has evolved into a global icon, and its roots trace back to this small French city.
As we entered the 21st century, China emerged as one of the most promising markets for fashion brands, and the powerful purchasing potential of Chinese consumers caught the attention of international companies. In 2001, just before his retirement, François Langberger, a visionary executive, developed a strategic plan to introduce the brand into the Chinese market. He worked closely with local teams to adapt the brand’s identity to Chinese culture, redesigning the logo to include a lion and a steering wheel—symbols representing strength and direction—alongside a new English version of the logo.
The brand was officially registered in France in 2004, and by early 2005, a research center was established in Guangzhou, Guangdong Province. This center aimed to deeply understand the preferences and habits of Chinese consumers. The team collaborated with envoys from the French headquarters to conduct detailed market analysis, using advanced regional classification methods to create tailored marketing strategies and product lines for different regions across China.
This effort laid the foundation for what would become a major player in the Chinese cowboy-style clothing industry. By 2006, the research center had transitioned into a full-fledged R&D hub, marking the official start of the brand’s long-term expansion into China. With a deep respect for local culture and a commitment to innovation, the brand continues to grow, connecting the heritage of Nîmes with the dynamic energy of the Chinese market.