In mid-October, AliExpress will participate in the fake development of Atlanta, USA, and is expected to take the opportunity to further expand the North American wig market.

Other peer e-commerce is busy preparing for the double 11 shopping spree, Guangzhou wig businessman Xie Rongzhen is busy preparing for his products these days. He opened several stores in AliExpress, of which two wig brands, ROSA and LUVIN, were ranked in the top five of the AliExpress wig industry. More than 90% of the parcels are sent to the United States. In order to further develop the US market, he is preparing to run the United States in mid-October to join the AliExpress program and participate in the fake development in Atlanta.

There are tens of thousands of wig shops like the ROSA and LUVIN on the AliExpress platform. According to Xiao Er Li Ji, who is in charge of the beauty and hairdressing category, the wigs account for more than 80% of the sales of beauty salons. According to the unit price, about 40,000 sets of wigs are sold globally every day.

It is reported that as a base for global processing and manufacturing, China's wig exports account for more than 70% of global supply. The country with the largest number of imported wigs is the United States, which has digested more than 60% of them. In the AliExpress platform, the United States has a higher proportion, and the sales ratio is as high as 90% or more.

It is well known that people evolve in constant interaction with the environment. Unlike other races, black hair is inherently unmanageable, and few black friends can really have a long, flowing hair. And beauty is the nature of mankind, and black women are no exception. In order to change the troubles caused by hair, they often choose to wear a set of wigs, and use wigs instead of hairdressing to look more beautiful.

“In some countries with better economic conditions in Africa, a woman may be willing to take out one-third or even half of her income to take care of the wig.” “For African Americans, especially women, wigs are equal to theirs. Two sets of underwear, so wigs for black women can be said to be both necessities and luxury goods.” Shen Difan, the person in charge of AliExpress, said that African American women with a slightly better quality of life have an average of 6-7 sets of wigs.

But even the most powerful country in the world, such as the United States, has so many wigs that it is a big economic burden for the average woman. It is reported that the average cost of making a wig in the United States is 500-600 US dollars. With AliExpress, Americans can buy directly from the Chinese manufacturers of raw materials, and the unit price is only about 100 US dollars. After you buy it, you can find a hair salon in the local area. For a total of only $300, you can save half of the money.

According to Shen Difan, the person in charge of AliExpress, the global demand for Chinese products is very strong. On average, users in more than 160 countries pay their success on AliExpress every day.

There are a large number of products that are not valued by the mass market, such as wigs. Not only the demand in the US market is strong, but also in the UK, EU countries and African markets.

Shen Difan said that the United States is the largest demander of China's wigs for foreign trade. The trade volume of wigs in a year is about one billion US dollars. In 2013, the amount of cross-border direct purchases on AliExpress will exceed that of China. 15% of the amount, and the annual growth rate exceeds 500%.