Sales fell 9% Hong Kong's worst gold jewelry stocks in the past five years

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The government released temporary data on retail sales in March. Sales in March was 39.6 billion yuan, down 1.3% year-on-year. Among them, jewelry, watches and clocks and valuable gifts fell 8.9% year-on-year. The worst performance in the month since the month. A government spokesman pointed out that the decline in retail sales in March was largely dragged down by the decline in sales of major premium products after a considerable increase in recent quarters.

In recent years, Hong Kong jewellery and goldsmiths have continued to expand their branches. After the data is released, it does not rule out the pressure on the relevant shares.

Hong Kong Retail Association Chairman Mai Ruiqiong bluntly said that medium and low-priced jewellery still has purchasing power, but the decline in high-priced jewellery will be greater. At the same time, it is pointed out that since April to May last year, it was the gold rush in Hong Kong. Under the high base effect, we will be worried about the sales of jewellery and gold ornaments in April this year.

According to the information released by the government, the performance of jewellery, watches and clocks and valuable gifts was the worst one since June 2009, when the sales value of related products fell by 8.2% year-on-year. In the same year, about half a year after the outbreak of the financial crisis, the market sentiment was inevitably worse, but by July of that year, it had rebounded by 4.5% year-on-year.

Although Hong Kong's economy and stock market were affected by factors such as the delisting of the Federal Reserve Board and the tightening of monetary policy in the Mainland last year, sales of jewellery, watches and clocks and valuable gifts still recorded a 24.8% increase throughout the year. The gold rush triggered by the fall in the price of gold led to the sales value of related products from April to June, which increased by 35.6% to 68.8% year-on-year, with an increase of 68.8% in April.

Even though the growth of retail sales in Hong Kong slowed down at the beginning of this year, the total number of jewellery, watches and clocks and valuable gifts in the first two months still recorded a 5.3% increase, but it fell by 8.9% in March this year.

In April this year, Hong Kong pointed out that jewellery, watches and clocks and valuable gifts were the gold rush in Hong Kong from April to May last year. Under the high base effect, we would be worried about the sales of jewellery and gold ornaments in April this year.

If the sales of jewellery, watches and clocks and valuable gift classification products continue to be weak, it does not rule out the pressure on Hong Kong-listed goldsmiths and watch stocks, as it is seen that the sales of gold jewellery and luxury goods continue to grow in recent years, prompting the continuous growth of gold and watch companies. Grasping high rents and opening new stores, when sales growth slows down or even goes backwards, it will hit the operating capacity of related companies.

Take Luk Fook Group (00590-HK) as an example. During the period from April to September last year, the company added a total of 5 branches in Hong Kong. Three of them were located in prime locations, which helped the company to be in Hong Kong as of the end of September last year. The number of divisions reached 42. The company is more interested in adding 4 to 5 branches in the area along the railway as of the end of March this year, but when the network continues to expand, whether there is enough business support, investors are worthy of attention.

In fact, after the Lunar New Year this year, Luk Fook announced that during the Lunar New Year period, the same-store sales of Hong Kong and Macau branches were only 7%, far worse than the 42% increase in the Lunar New Year in 2013, which reflected the purchasing power of consumers in Hong Kong's gold and jewelry. Has been greatly reduced. The March data released by the Government further confirms that the consumption power of jewellery and gold jewellery in Hong Kong is extremely weak. It is expected that the data will have a negative impact on a number of gold jewellery stocks.

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