Research on the Construction of Modern Agricultural Products Supply Chain System in China

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In this paper, the shortcomings of the traditional agricultural product supply chain model in China are proposed. The concept of constructing a modern agricultural product supply chain system is based on informationization, with the channel system as the core and the organizational system as the support. Promote the efficient operation of the agricultural product supply chain system with the protection of the service system and the safety system. Among them, the channel system emphasizes the alliance of channel relations and the terminalization of information channel operation of physical channel management; the organization system emphasizes the organization of large-scale grouped brand service system of participating entities, emphasizes the construction of service mechanism service platform operation mechanism; The system emphasizes the establishment of a quality and safety-based agricultural product supply chain management model. In order to ensure the effective operation of the modern agricultural product supply chain system, we should rationalize the supply chain management system, actively cultivate the core enterprises of the supply chain, strengthen the information construction of all links in the supply chain, select the supply chain model according to local conditions, and improve the profit distribution mechanism.

With the change of consumers' purchasing patterns, the diversified retail formats have formed e-commerce fast, the development of agricultural products logistics level has improved the circulation channels, and the consumer food safety awareness has been shortened. The existing agricultural product supply chain system can no longer adapt to the development of the times. It is required that in the increasingly open and increasingly complex market environment, to ensure that rural development farmers increase consumer satisfaction, it is necessary to reform and innovate the agricultural product supply chain system, and build a safe, orderly, dynamic, efficient and functional modern agricultural product supply. Chain system.

Constructing a modern agricultural product supply chain system has important theoretical and practical implications for enriching and perfecting the theory of agricultural product circulation, promoting the efficient circulation of agricultural products, and ordering large-scale specialized and organized security.

Agricultural product supply is a strategic alliance between vertical and horizontal integration of participants in the production of agricultural products, such as logistics and sales of raw materials for processing agricultural products. Jiang Wei 2006 believes that the key to the optimization of fresh agricultural product supply chain is to establish a cooperative information-incentive mechanism to establish a coordinated and beneficial supply chain.

Organizational model. Qi Pingjun et al. pointed out in 2002 that the strategic goal of China's agricultural product supply chain organization model should be to establish a modern single-segment flow model based on the main body of the production main network platform. Tan Tao Zhu Yihua proposed two supply chain organization models with Jia as the core and logistics center as the core. Deng Junsen, Dai Pengjun, 2006, proposed the transformation and innovation of China's agricultural product circulation system in the Humanities and Social Sciences Research and Youth Project of the Ministry of Education. Research No. å…€79 97 Hubei Provincial Department of Education Humanities and Social Sciences Fund Wuhan Agricultural Products Distribution Channel Model Innovation System Research No. 2,9,1 Hubei University Key Fund New Period China Agricultural Products Distribution Channel System Research No. 100090775Hubei University Humanities and Social Sciences The Young Teachers' Research and Development Project is a countermeasure for the construction of a new agricultural product circulation channel model system. The research results of the phased research and development of No. 100 090272, the wholesale market of supermarkets and the supply chain structure of fresh agricultural products of core enterprises. Hu Dingjun proposed to use the supermarket + agricultural products plus 1 enterprise agriculture 1 to organize the new agricultural product supply chain model to ensure the safety of agricultural products.

General manager. ; 17 and blood 1.; 12003 Tishan, the key to the supply chain management of agricultural products relies on the network tool system of the 61 generation and the power of the basic technology, and develops in the direction of advanced lean. For example, 13 Pass et al. 20,7 studied the agricultural product information management and traceability system based on the ruler 10 technology and public key. Fang Lina 2009 studied the information management of agricultural product supply chain from the perspective of information transmission information distortion information risk and information sharing. Shengge 2009 proposed to optimize the circulation of agricultural products by constructing a modern cooperative service system for comprehensive and cooperative agricultural products with a virtual wholesale market as the core tangible wholesale market and a variety of intermediate services. Chen Ming 2009 believes that in order to improve the efficiency of agricultural production and logistics in China, it is necessary to manage and supervise the whole process of agricultural supply chain with information flow, and build a virtual supply chain network characterized by information flow monitoring and real logistics service flow and release information output. Subsystem logistics transaction intelligent processing subsystem Logistics intelligent management service subsystem Central data warehouse subsystem is the main agricultural product virtual logistics center.

Logistics management. Pang Shengming et al. 2005 proposed to establish a model of agricultural product logistics supply chain with the wholesale market as the core, and explored the optimization of agricultural product logistics supply chain. Wang Ning Huang Liping proposed the 5008 model of agricultural products based on information network, and constructed the agricultural product logistics supply chain model under the information network environment. Yang Equality 2008 proposed a logistics supply chain model for the logistics type logistics chain of the two-pound segment of fresh agricultural products.

5 model innovation. Jin Tingfang 20 is aimed at the traditional agricultural product supply chain as the main meta-structure, and proposes to establish a strategic alliance-type supply chain composed of farmers, farmers, farmers, professional cooperative organizations, leading enterprises, retail enterprises, and through the new agricultural media organization, with leading enterprises as the core The use of interests as a link to build a new type of integrated agricultural product supply chain model by means of contract, thereby reducing the production risks of farmers, stabilizing the supply of agricultural products, and ensuring product safety.

The above research provides a broad idea and a deep foundation for in-depth study of the construction of modern agricultural product supply chain. However, most of these scholars are based on a certain perspective, and have not formed a systematic system, especially the supply chain service system. Previous studies have been less involved. Therefore, the construction of my modern agricultural product supply chain should be based on the reality of the supply chain of agricultural products, and the shortcomings of its existence, from the perspective of system integration.

The modern agricultural product supply chain 15 is based on the agricultural product supply chain information platform, re-engineering the channel system organization system service system and supervision system in the agricultural product supply chain to reduce the circulation cost and improve the response speed of each link. In turn, the seamless connection between the middlemen and consumers of the farmer's enterprises is realized, and the value of the value-added farmers and the satisfaction of consumers are finally completed.

The existing main problems in China's agricultural product supply chain are the lack of channel linkages, and the relationship between channel members is unstable. First of all, China's agricultural product circulation channel system mainly includes cooperative organizations with poor development of farmers and small-scale enterprises with small scale. Due to the low degree of circulation organization, the degree of organization of the circulation subject is low. The degree of organization of the circulation process is low. The degree of organization of the circulation service is low, resulting in the lack of large-scale agricultural product distribution enterprise group in China and the resulting intensive alliance. Channel chain. Secondly, due to the fact that most of the members of China's agricultural product circulation channels are in a state of separation of production and sales, they cannot form a close cooperative relationship, resulting in a low level of cooperation and unstable channel relationships.

The information flow between the main bodies of the agricultural product supply chain is poor. First, the overall informationization level of the domestic agricultural product supply chain is very low. The domestic agricultural product market does not have an information system that has been planned and designed. The degree of informatization varies greatly among enterprises. Very unbalanced. There is a lack of a unified information platform between enterprises in the supply chain for information exchange between enterprises, resulting in multilateral (such as farmers + wholesalers and farmers + leading enterprises), which plays a decisive role in solving the contradiction between small farmers and big markets. It can improve the income of farmers and enterprises to a certain extent, but this relationship is essentially a lack of necessary understanding between enterprises with a win-win situation in production and sales. 1 hinders the development of agricultural product supply chain Luo Jianqun, 2010. Secondly, From the circulation of farmers to retail terminals, there is still a lack of effective system functions for the collection, distribution and release of agricultural products, and the use of information on supply and demand in the market is serious. Thirdly, due to the blindness of agricultural products, especially the logistics information hub based on the wholesale market, it is difficult to play an important function as an information center because of the backwardness of information processing methods and technology. Liu has a lack of synergy due to the lack of synergy in the information flow of business flow logistics due to the lack of synergy between the flow of information flow and the lack of coordination of e-commerce applications.

The agricultural product supply chain service system is imperfect China's current agricultural product supply chain service system mainly includes the first level of the production service layer, the first level is the circulation service layer, the first level is the consumer service layer, 2009. Its main existence The problem is that there are serious systemic obstacles in the service system at all levels; the circulation service function of the wholesale market is limited, showing a low degree of organization, the organization mode, the single information communication, the sluggish transaction mode, the backward strategic cooperation, the lack of circulation efficiency, etc.; The standardization system has not been effectively established and fully promoted. Therefore, the informatization construction and electricity of all links have not been established for the key technologies that satisfy the modernization process of agricultural products circulation. The business application of the household is lag 6; the government has no overall overall planning and macro-planning for the establishment and operation of the agricultural product supply chain service system, thus greatly weakening the function of the supply chain service system.

The lack of safety management system for agricultural product supply chain is due to the fact that most of the participating entities in China's agricultural product supply chain are secondary trading. The marginal double price increase of quality in the transaction process is serious. Each link only considers its own interests, and it is difficult for the main body to benefit from the long-term interests. Considering the relationship between the quality of clothing products, the quality and safety information of agricultural products in each link is difficult to be effectively recorded and stored, which is not conducive to the quality and safety system Hu Lian Liu Zhongying. 2009.

To sum up, to create a new situation in China's agricultural product circulation, we must reform and innovate the existing agricultural product supply chain system and build a modern agricultural product supply chain management system.

The construction of China's modern agricultural product supply chain system is based on the core of China's modern agricultural product supply chain system. It is based on the agricultural product supply chain management information platform, and reshapes the channel system organization system service system and quality safety system in China's agricultural product supply chain. .

The construction of modern agricultural product supply chain channel system The traditional agricultural product circulation channel system has the lack of participation information, the lack of cooperation level, the low channel relationship, and the modern agricultural product supply chain channel system, which embeds the information platform in the traditional system. Complete the integration of the traditional channel system.

The information platform establishes a system of channelization of alliances. Allianceization means that in the market environment of competition and cooperation, the independent channel members of the agricultural product channel chain and the channel are mainly the farmers' cooperatives, leading enterprises, wholesalers, market retailers, etc., committed to information sharing mutual trust and common long-term goals. On the basis of this, through a horizontal or vertical joint agreement or equity linkage, a distribution network interest community with strategic partnerships, Zhao Xiaofei, Li Chongguang, 2008. It communicates and communicates through highly developed information systems and the Internet to achieve information sharing. And optimal configuration of channel resources. Physicalization refers to the integration of several stages of the production and marketing process of agricultural products in the marketing channels of agricultural products into a system of business operations. It is integrated into a single enterprise and forms a comprehensive or fully integrated business model. It is now a direct investment in industrial and commercial capital or financial capital. Set up factories or agricultural companies and build their own sales groups and network systems.

Establish an information channel management system. The connotation of channel management informatization refers to the deep influence of network information and electronic technology on the internal structure and internal connection of the circulation channel, including the application of the Internet in the channel structure relationship and the popularization of the online store. Processing and delivery center establishment, etc. Channel management informationization is becoming the direction of channel transformation. The goal of channel management informationization is to realize the transition from commodity batch transfer to information batch transfer function as soon as possible. It includes building information-based intermediaries to establish a virtualized channel model for agricultural products e-commerce.

Informational intermediary. Information-based intermediary refers to relying on information technology 01 and the Internet, and channel exchange communication as the main function. In the channel, other members of the channel mainly refer to manufacturers and consumers to conduct information collection, professional consulting products, search for payment settlement and matchmaking services. At present, the newer information-based intermediaries in the channel mainly include the portal virtual retailer integrator auction house, etc., and the information intermediary has become an important key virtualization channel model for the long-distance channel through its unprecedented advantages. The virtual channel model, that is, the transactions between the channel members does not require a specific transaction location, but completes a series of transaction activities by means of the network carrier. The virtualization of the channel model has resulted in the fact that there is no inventory management among the internal members of the dyeing system, which makes the internal structure of the channel break through the limitation of time and space, and the cross-regional cross-border commodity circulation mode becomes possible.

E-commerce. E-commerce refers to the business operation mode and profit model based on the fixed technology foundation in the network environment. Its appearance breaks the time and space concept of Ding traditional circulation channels. The transactions are implemented in the virtual environment under the support of Internet technology. There is no time and space limitation of the traditional transaction mode, which greatly reduces the transaction cost in the factory channel and realizes The value added of the channel value effectively improves the circulation efficiency of the channel, and contributes to the improvement of customer rights and the satisfaction of consumers' individual needs.

3 Establish a terminalized channel operation system. The terminalized channel operation system is now operating chained sales and supermarkets.

For example, in developed countries, there are few farmers' markets familiar to Chinese residents, but mainly supermarket chains or specialty stores. Since the 1960s, large-scale integrated supermarket chains and other supermarkets have become the mainstream agricultural products in the agricultural products camp, and the benefits along the terminal field are outstanding.

Chain management. The chain operation of agricultural products is the main symbol of the modern agricultural product supply chain. To carry out chain management, we must first actively cultivate the main body of the chain of agricultural products. Second, we must encourage leading enterprises to develop chain operations. Relying on the agricultural leading enterprises in the Shanglian market, the joint production base and farmers, there are brands with good market conditions, through the opening of direct chain stores and other forms to continue to expand the chain network, more famous new high-quality agricultural products to the market, start the corporate brand. Once again, we must actively promote industrial and commercial enterprises to invest in agricultural product chain operations, and guide enterprises with similar formats or similar business contents to restructure assets and businesses through mergers and acquisitions, develop agricultural product chain operations, and drive chain operations to achieve low-cost expansion and cross-regional development. A useful attempt has been made in this regard. For example, Jiangsu Suguo Supermarket has successively entered the field of agricultural products sales and emerged a relatively successful chain business model. Yuxi's Tianhui supermarket chain + wholesale market + base + insurance commitment is Zhenjiang's Wanfang supermarket chain + base, which is the relief of Yancheng. Grain and oil monopoly chain + plus enterprise + base Zhang Xiying 杩 Haixia, 2007 sales supermarket. Supermarketing of agricultural products is a sign that agricultural products enter the stage of brand competition. The essence of agricultural products marketing on behalf of supermarkets is that commercial enterprises infiltrate and expand into the agricultural industrialization operation from the circulation field to the agricultural product production field, and take the modern circulation industry as a guide to better promote the development of agricultural industrialization and thus enhance the competitiveness of agricultural products. . Supermarketization can not only enhance the market taste to attract more consumers, but also help guide agricultural production to organize production adjustment structure according to consumer demand to improve quality, overcome the blindness of agricultural and sideline products production, and thus increase farmers' income.

The construction of modern agricultural product supply chain organization system The outstanding problem of China's agricultural product circulation is that the scale of circulation entities is small and organized, especially the degree of organization of farmers is the most obvious. To establish a modern agricultural product supply chain system requires that the participating entities must have a high degree of organization, and the organization of the main body is the key to the effective accounting of the modern agricultural product supply chain system.

Farmers are organized. The main means is to realize the joint inclusion through the joint purchase of the common window technology 4 service sharing 3; it is to play a major role in circulation by establishing a farmer professional cooperation organization and striving to enhance its scale and strength. For example, it is possible to set up a production alliance for farmers, give full play to the service functions of scientific and technical personnel, and use the leading role of leading enterprises to play the role of the village-level grassroots organizations and villages in the professional associations to raise farmers' shackles. The degree of integration.

Leading companies are regulated. China's existing leading enterprises are less competitive and less competitive. First, the company can manage its own strengths through the reorganization of related businesses within the leading enterprises; weak and small enterprises should be merged to expand the coverage and business scope of the enterprise; and the enterprises that are developing and scale and strength should actively promote their cooperation and expand the scale. Wang Xinli Li Shiwu, 2008. Secondly, accelerate the restructuring and restructuring of state-owned agricultural circulation enterprises to encourage high-quality enterprises to use high-quality assets as a link to achieve cross-regional cross-industry cross-ownership reorganization through market mechanisms and policies, and encourage state-owned capital collective capital non-public ownership capital and foreign investment. Reorganization and transformation of domestic and foreign ginseng ginseng 4 circulation enterprises Zhang Xiying 杩 Haixia, 2007., agricultural products management company. This is the fundamental way to achieve modern agriculture. First, organize and manage the process of agricultural production in a factory manner, integrate scattered farmer production, and promote the industrialization of agricultural production; first, develop sales-oriented agricultural product management companies, and innovate sales channels based on traditional wholesale markets .

Dealer branding. By supporting large-scale agricultural product dealers to adopt shareholding holdings, contracting mergers and acquisitions, custody and franchising, the company can help the company to achieve scale expansion, so that it can become a large-scale agricultural product distribution group with strong self-owned brand competitiveness.

Modern agricultural product supply chain service system The modern agricultural product supply chain service system refers to the series of service systems that are different from the traditional agricultural product supply chain. Its connotation refers to the series of modern technology, adopting modern organization to improve the efficiency and effectiveness of the whole process of agricultural production, circulation and consumption. Service means service platform and operation mechanism 1. Production platform construction. The production platform is the basis for constructing the service system of modern agricultural product supply chain in China, and its fundamental purpose is to achieve standardization and safety of production. 1 Production standardization. It is the standardization of production operations, including the division of design areas and the use of farming operations. It is to establish an agricultural standardization production base, encourage farmers to transfer land contractual management rights in the form of subcontracting, interchange, transfer and shareholding cooperation, etc., to create a batch of specialized and standardized high-quality agricultural production bases, adhere to centralized standardized production, and manage production through unified management. Systematic sales to standardize production bases. It is to establish an inspection and testing system and certification and accreditation system for agricultural product quality and safety standards system, and to provide appropriate supervision and supervision to provide external binding for standardized production. 2 production safety. It is to strengthen the supervision of the production environment and agricultural inputs, and strictly control the source pollution. It is to strengthen the management of agricultural product packaging labels and strengthen the traceability of quality and safety. It is to strengthen scientific research and technology promotion of agricultural product quality and safety, and enhance scientific and technological service capabilities. It is to strengthen the quality and safety supervision of agricultural products and standardize the release of information. It is to speed up the establishment of agricultural product quality and safety early warning mechanism quality and safety accident disposal mechanism agricultural product traceability system defect agricultural product recall system.

2. Market platform construction. The market platform is the core of building China's modern agricultural product supply chain service system. Its fundamental purpose is to strengthen the construction of the circulation function market platform. The key to the construction and innovation of the wholesale market. 1 Actively set up a flagship wholesaler group, expand the scale of the agricultural product wholesale market, and enhance the organization of the agricultural product wholesale market. With the requirements of the modern enterprise system, the wholesale enterprises are encouraged to move toward the direction of modernization and large-scale enterprises. The urgent task at present is to actively introduce large-scale wholesalers and large-scale agents to enter the market, to promote the restructuring of the wholesale market through standardized operations, to eliminate the wholesalers who do not regulate the business performance, and to concentrate resources on a small number of wholesalers. . Let the flagship wholesalers use the requirements of the modern enterprise system to promote the development of wholesale enterprises to the centralized and large-scale legal person. The construction of wholesalers can be funded in the form of a shareholding system, or in accordance with the way in which satellites can adopt market-run enterprises in the market, implement enterprise operations, establish standardized and dynamic rights, clearly define rights and responsibilities, and separate management of government and enterprises. A modern enterprise system characterized by science. 2 Establish a virtual wholesale market for agricultural products, and strive to improve the level of informationization and achieve collaborative commerce. The core content of the collaborative operation of realizing the production and circulation of agricultural products is to build a comprehensive cooperation of the virtual wholesale one as the core-shaped wholesale market and a variety of intermediate service organizations, and the comprehensive circulation of agricultural products. It is a virtual trading platform. It is a virtual logistics platform. It is an innovative way to realize the alliance or alliance between wholesale markets, that is, wholesalers can play the core enterprise function and implement the integration of information flow and logistics for the entire circulation chain. However, due to the fact that China's agricultural wholesalers are generally less regulated, this is the case, and the Dao Alliance Model Large Agricultural Products Wholesale Group is implemented. Through the large-scale agricultural wholesale group, the front-end and farmer cooperatives and processing enterprises set up a purchase and sales alliance to realize the docking of small farmers and the big market; in the middle, they use the advantages of the wholesale group's information technology logistics network to integrate the regional wholesaler market, thereby breaking the geographical limitations and realizing the system. The market; in the back-end and agricultural product distributors to form a distribution alliance, to achieve efficient and efficient full-coverage circulation, this alliance model can fully enhance the role of the agricultural product circulation efficiency information platform by giving full play to the role of the wholesale group's intermediate connection to extend the production and marketing docking throughout the chain. . The information platform is the foundation for constructing the modern agricultural product supply chain service system. It plays an important role in promoting the circulation efficiency of agricultural products and promoting the modernization of agricultural products circulation. 1 Build an information network system based on e-commerce website. On the other hand, with the help of professional technologies such as multi-functional interface platform in e-commerce and the power of the government, the information on the supply and demand of agricultural market information of 8 stations can be summarized and released, and the information of the logistics enterprise in the wholesale market of the production base will be collected. . On the other hand, the introduction of information intermediary services, that is, the provision of content information knowledge and experience through information services, etc., as a complement to the implementation of the above system, Sun Wei et al., 2004.

2 Build an information network system based on information center. The integration of the network agricultural production and supply information demand information price information, etc. 4.3 Build an efficient and synergistic information sharing model. The information sharing platform mainly includes an integrated information platform and a collaborative operation platform or an integrated database center to create an agricultural product flow network system. The center will build a network of agricultural product supply resources and a network of agricultural product distribution resources, and jointly complete the entire process from agricultural product production to agricultural product sales, realize the sharing of information among members, and strengthen the business exchange between members through the development of agricultural products e-commerce, and gradually establish information among members. Sharing mechanism platform construction. The mechanism platform is to build a modern agricultural product supply chain system to protect its core package benefit distribution mechanism, and to establish a trust mechanism in both aspects of the mechanism to promote cooperation. Establish a trust guarantee mechanism based on institutional constraints Establish a trust guarantee mechanism based on reputation constraints Establish a trust guarantee mechanism based on social relationship constraints.

Establish a reasonable interest distribution mechanism and strengthen cooperation. Establishing a reasonable benefit distribution mechanism is beneficial to ensure that all participants receive reasonable compensation. The key point is to rationalize the interests of enterprises and agriculture and agriculture, and to clearly define the advantages of the enterprise. The large-scale agricultural wholesale group refers to the formation of a large-scale market with a large capital market and a large scale of sales. The national agricultural product wholesale group enterprise aircraft carrier, and they take the lead in integrating the circulation of agricultural products, improve the circulation efficiency. Because the company cooperative farmers have no financial resources to build the information platform. 1 Therefore, the government should play a leading role in the construction of information platform. At the same time, the construction of information platform should focus on the accurate filtering and effective use of information such as the use of agricultural product standardization information, guiding agricultural product production and processing information interaction and information sharing, such as sharing information about inventory sales forecasts, and promoting the relationship between enterprise distributors and farmers. Information communication. The principle of 20-benefit distribution from the informatization of individual business activities in circulation to the development of informatization of the overall business activities. It is to improve the distribution model of interests among farmers and enterprises, and to develop a profit distribution model based on rebate and cooperation is to establish a risk protection fund system between farmers and enterprises. It is to vigorously develop professional cooperative organizations for farmers. The establishment of cooperative organizations enables the farmers to be closer to the cooperation with the enterprises. It can enhance the negotiation power of the farmers in the alliance, resist the erosion of the interests of the farmers, and effectively ensure the benefits of the farmers' cooperation.

The construction of the modern agricultural product supply chain security enterprise system is the core of the modern agricultural product supply chain security system is to build a quality supply-based agricultural product supply chain management model, that is, from the risk management pipeline, in the whole process of farmland to meal, to positively supervise The concept of quality and safety management is traced back to the concept, integrating all aspects of production, processing, sales and supervision and consumption into a model, emphasizing source management and responsibility sharing, emphasizing contract coordination and strategic coordination among various entities in the supply chain, especially the government's supply chain main body and The safety management model of the core enterprise to the quality of other member companies. This safety management model aims to change the traditional passive reactive management thinking. It protects the quality of agricultural products in the past and after the event through mutual restraint and supervision among the various subjects in the supply chain. Safety.

This model emphasizes the implementation of the contract by the members of the supply chain, restricts the supervision and encouragement of the quality and safety behavior of each member, emphasizes the construction of the monitoring platform for the supply chain of agricultural products based on quality and safety, and emphasizes that the production organization will be smaller in scale. To ensure the quality and safety of agricultural products from the source, emphasizing the quality and safety of core enterprises and the government in the supply chain. Hu Lian Liu Zhongying, policy recommendations to rationalize the supply chain management system Supply chain management is a systematic project involving different enterprises in different departments, should be integrated Consider and coordinate with each other. To build a modern agricultural product supply chain system, the first priority is to break the monopoly of management in the supply chain management, rationalize the management system, rationalize the government's role in promoting the supply chain management system of the government's main government services. The government should constantly improve the laws and regulations on the circulation of agricultural products, increase the intensity of infrastructure construction, build a logistics platform for agricultural products, establish a first-party information exchange center for agricultural products, and build an industrial information platform.

At present, the distribution of interest among farmers and enterprises mainly includes buy-out protection-type service-type rebate type and cooperative type Yin Chengjie. In 1998, from the perspective of practice, the benefit-sharing model of buy-out protection-type service type does not really make farmers and The enterprise is a community of interests, and the distribution of interests presents the characteristics of unbalanced uncertainty. The core enterprises of the Puizhu supply chain should take the responsibility of cultivating agricultural enterprises or organizations with a high degree of prestige and strong commercial reputation. Supply chain organization, and establish a unified supply chain management platform, which is the construction and effective operation of the modern agricultural product supply chain to strengthen the trust chain construction of all links in the supply chain. First, accelerate the construction of enterprise logistics information system and realize the supply chain. Informationalization. Agricultural enterprises should actively develop information management systems according to the needs of development, strive to realize the informationization of supply chain information, and improve the speed of response to ensure smooth and smooth flow of various processes.

Secondly, build an agricultural public information platform based on e-commerce. Relevant government departments should actively establish a modern agricultural product logistics information platform, give full play to the reliability and authority of the government's public information network, and use the network platform to integrate the farmers' suppliers and wholesalers' retail terminals. Real-time tracking, effective control and full management of links, to achieve resource sharing information sharing.

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