How to attract buyers by quotation?

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[China Glass Network] In the increasingly competitive international market, how to set an appropriate price for one of its products or services, and at the same time determine a more appropriate price strategy with sufficient flexibility. It is a big concern for every company.

Collecting information from competitors is a good way to create and leverage your competitive advantage. This requires you to develop a habit and constantly improve your ability to gather business intelligence and get as much information as possible from your competitors. Using the Internet, various seminars and press conferences held by competitors, your social network and business network, relevant industry associations, various trade fairs, etc., you can collect all the relevant competitors you need. information.

Staring at the competition on the Internet

As more and more companies begin online marketing and promotional activities, the Internet makes gathering intelligence more convenient and cost-effective. Here are some common ways and channels to get competitors' business intelligence on the Internet: Press Releases: There is often a wealth of information on competitors' websites. The first thing that is worth reading is its press release. The general company's press release is rich in content, and if you have access to the original materials, it will help you collect "operational intelligence" and come to a reliable conclusion. Of course, you can also read some reports in the public news media.

Shopping Center: The consumer “shopping center” on the Internet is a good “place” for understanding the technical specifications, product dynamics and price concessions of competitor products.

The Internet has a large amount of information on most listed companies, which is where the Internet can play its role. With a search engine or Internet shopping mall, you can easily get newer data about your business with corporate websites.

Market research: Market research is an important method of collecting intelligence, but it is of great value. Market research reports allow you to look at the areas in which your business is involved from a bystander perspective. Market research is increasingly carried out by professional market research organizations, such as the foreign Dataquest (data company - editor translation), is a market intelligence industry leader. It provides an international network of research, custom consulting and user analytics, focusing on quantitative market research, statistical analysis, growth forecasting and market share rankings for information technology vendors.

These are just a few of the many ways to get information and intelligence online. As the depth and breadth of web applications increase, more updated ways and channels will be displayed to users of the Internet. What matters is that you can make your own situation. Analyze and select.

Research competitors at the exhibition

The uniqueness of the exhibition is not only that the foreign chambers come to you, but also your competitors are across the aisle. This is an excellent opportunity to do business with front-end market research and collect prices. To be like a detective, take the time to travel through every corner of the show.

Take a camera and a notepad and go out and collect as much information as you can. Investigate competitors and find their own products, sales people, exhibits, promotional materials, customer reviews and pre-show marketing strategies and their implementation gaps.

Of course, it is not easy to get a direct understanding of the price of a competitor at the show, because just like yourself, anyone is very price sensitive. However, it is a very effective strategy to understand the information of competitors through their customers (and possibly your own customers). For example, in the Canton Fair, when you bargain with foreigners, the trick that foreign merchants use is to say that which company quotes a much lower price than you, in fact, this is exactly when you are rushing.

Other ways to gather more information

In the export sales work, fast, accurate and comprehensive information and intelligence is a stronger guarantee for business opportunities or orders.

When you quote any price to a foreign company, you are using your accumulated information and information to make decisions deliberately or unintentionally. However, today's international trade requires you to collect intelligence in a conscious and organized manner. Business intelligence historically combines separate functions, such as data processing, reporting, mining, analysis, and forecasting, to provide decision makers with information to find ways to solve business problems.

In the actual business work, you can get secondary information through the information system; you can also get the information from the front hand by talking directly with competitors, suppliers and customers; in addition, through the network, directly with the export sales staff, research and development personnel It is also possible to collect valuable information by conducting communication and the like. After that, the data and information obtained are analyzed.

Information collection and reporting. To build a network of people, the network should involve all parts of the company, and get more information from the other party in a very natural, ingenious and comfortable way. Many of the details gathered through the interpersonal network often have important intelligence value.

Information service department. Retrieve information from large databases inside and outside the enterprise to compile competitors and establish detailed documentation. Information retrieval involves retrieving a secondary information database system, such as querying a competitor's situation through a database.

Intelligence analysis. This is a more important and weaker part of corporate competitive intelligence activities, including intelligence warnings, predicting possible opportunities, and predicting future prospects. Intelligence analysis belongs to research intelligence work, and only through research and analysis can we provide action plans. In order to improve the analytical capabilities of enterprise intelligence personnel, special training is required.

Information and communication. The establishment and implementation of a competitive intelligence system has two characteristics: practical and effective. Practical means that the cost is not high, and effective means that this is an accumulation process. Although network support is good, it can be operated as usual. The key to the problem is not how much to invest or what system to use. The key point is to establish a mechanism for collecting, sorting, accumulating and analyzing information continuously. Even simple clippings can be sustained as long as they are consistent. Received the effect.

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