Well-known fashion blogger MV-Michelle dressed in HELEN LEE to attend the show

HELEN LEE is the first Chinese independent designer brand to be invited by the Universal Studios to collaborate with the animated comedy film "Love Pets Confidential." The series uses multiple movie pet characters such as Mike, Ice Ice, and Du Lao Da, and cleverly integrates HELEN LEE's classic urban modern apparel designs to create a strong visual and diverse fashion model. This season’s rabbit image is Using the film in the appearance of cute invincible, wild uninhibited heart, character rebellion but heroic courage underground hero - Contrast cute rabbit white.

Designer Li Hongyan said: “The movie “Love the Pet, Big Secret” is a story about friendship, loyalty, and unconditional love. It tells how an adventure brought people together in different lives and conveyed a kind of A spirit that is adventurous, courageous to be yourself, and to insert a knife for your friend HELEN LEE brings this spirit to the design of this season, demonstrating the love of speechlessness between humans and pets. There will be an adventurous and fun-filled game.The theme slogan #Every Cool Girl Needs a Pet # this season expresses that every cool girl needs to possess those fashionable, playful, brave qualities and dare to pay unconditional. Love."

HELEN LEE has used design elements such as embroidered towels, three-dimensional embroidered fabrics, and embroidered fabrics in this season to show the joy and aura of pets, and the HELEN LEE brand's signature print and check pattern, which is elegant and luxurious without losing the traits of girls' tenderness. .

The material uses a lot of retro fabrics, with shiny retro velvet and bright velvet lazy luxury, as if crossing back to the disco; fashionable denim fabric, like a pet-like playful; bright flash of gold and silver knitted single product , Wear it with the pets to explore the adventures of Manhattan in all corners; houndstooth wool and down materials and green fur brings a warm feeling in the fall and winter cold season.

The fashion show is located at Shanghai Bailian Group Fashion Center, No. 955 South Suzhou Road, Huangpu District. This historic city-class building built in 1929 is located on the beautiful Suzhou River, next to People’s Square and Bulgari Hotel. The architectural style and interior design are full of Shanghai's fashionable atmosphere and history.