On March 16th, the 2018 (Spring) curtain of China International Apparel & Accessories Fair slowly fell, and it was quiet.

117,200 square meters, ten exhibition areas, three major exhibitions, CHIC2018 (spring) assembled 1210 exhibitors and 1395 brands from 21 countries and regions, and welcomed 112,666 professional visitors in three days.

This is an unforgettable experience tour and inspirational journey. The new logo of the smiling CHIC, the main color of the bold contrasting booth, the fun elements of the “runway” and “checkerboard” of the pavilion bring a novel experience, and release the high level of the Chinese clothing industry towards a new era of “young state”. signal.

A new exhibition experience, a hundred flowers

During the three days, the enthusiasm and expectations of Chinese clothing people to save a winter are concentrated here. This year's CHIC used the new concept of exhibition to convey the trend of “young state”, which triggered great resonance among the people in the industry. All brands and enterprises responded with new products, new images and new models.

The fashion men's wear exhibition area is full of momentum. Ruyi Group brings more than 30 internationally renowned clothing brands such as Royal Ruyi, Aquascutum, DURBAN Duben and Sandro to the super-bodied booth to show the rise of a world-class fashion group. .

Many high-quality brands in the most beautiful costume exhibition area show off the most beautiful dressing area with vitality. The light-sipping brand 5secs creates an independent, energetic and self-dressing style. Xiangsha CHANSARR is the elegant and elegant Oriental. The women's wear enterprises have their own magical powers, and at the same time show their charm, they also have deep communication with the merchants at home and abroad.

The highlights of the ingenuity of the artisan feather exhibition area, the International Fur Association with two fur auctions NAFA, SAGA and many countries' international top fur brands debut at CHIC, luxury fur is eye-catching. Connaughter's furry craftsmanship combines creative painting with fur, and the booth has become an art gallery. Emma's dark style and the mix of leather and a variety of fabrics give the leather fashion a new vitality.

In the global fashion exhibition area, ACCADEMIA from the Italian pavilion brought exquisite footwear products. The head of the booth, CARLO BARBATO, said that China's middle class has risen and its consumption level is very strong. The high-end products of European brands are very expensive in the Chinese market. Popular, so the brand also develops new products for Chinese consumers' preferences, adding a more beautiful crystal decoration design.

At present, young consumers with individuality and diverse needs are becoming mainstream, and their vitality and new thinking are creating new development space for the Chinese fashion industry.

Therefore, it is not difficult to find in the scene that the brands and enterprises that focus on individualized design and creative culture are highly sought after: the impression of the fashion luggage exhibition area, Utopia, the audience is endless, and the three consecutive sessions are dazzling, and the booths are harvested again. Buying; China-Hong Kong Leather City from Guangzhou made its debut, bringing eight unstyled luggage brands, which only gained a lot on the first day, and the effect was remarkable.

Designing the strength of the exhibition area of ​​Yishang Town, the collection of B+By Beautyberry, water distribution, DEA+ROZE, and the collection of designer brands have become the hotspots of attention; the ODM intelligent exhibition area of ​​Jing Hao costumes, poetry also The clothing and walking clothing have been designed and developed with great strength, and the cooperation intentions of a large number of professional buyers have been harvested. The results of the docking have far exceeded expectations.

Feel the new force and innovate constantly

The consumption upgrade calls for young, individual, fashionable products and more recognizable brands. This year's CHIC tries to lead us to interpret the multi-level meaning of “young” and walk into a personal booth, you will understand Innovative connotation under the dynamic shape.

"Young state" is a yearning for children. In the CHIC rotten children's clothing exhibition area, the Submarine Group's Barabala, Mondado, Maca and the school uniform brand Hey junior debuted at CHIC. The person in charge of the exhibition area said that the younger generation of fashion has become the main consumer, and Senma has in product development, channel layout and service experience. Aspects of integration optimization and upgrade.

“Younger” is the innovation of the operation mode. Yi Sijia from Pinghu Pavilion will combine functional clothing with sports, sports and tourism to form “Life Experience Pavilion” and “Outdoor Sports Club”; LIN limited clothing through net red Live broadcast, with more than 4 million members, forming design, production and sales integration advantages.

"Young" is the subversion of the manufacturing paradigm. In the 504-square-meter large exhibition hall of the Red Bean Group, "black technology" gathers not only "unmanned retail stores", "smart fitting rooms", "magic dressing mirrors", but also exhibitions. New technologies such as “cloud shelf” and “data big screen” were introduced; Meng Shuya brought a visual production management system, and the state of production of the pants was reflected in real time on the big screen.

“Younger” is the exploration of new retail. Linked to the future exhibition area, Regent Software brings products and services such as Regent Wisdom Store, Regent INNO Small Program, Quanwei BI, Shopping Guide APP, etc. These fun and technologically-sound products and The service brings a fresh experience to the merchants, and brings thoughts and inspiration to the industry colleagues.

The "young state" is the inheritance and iteration of the operators. More and more 70, 80 or even 90 new faces appear in the CHIC. From young creative designers who are creative, to second-generation entrepreneurs who are young and promising, to the new generation of business buyers, they are flying and taking over the baton of industrial development, presenting China with broad vision and advanced concepts. A new force with unlimited potential in the fashion industry.

Business and trade docking and frequent reports, confident to start again

“5 boxes of business cards will be sold out soon”, “We received large orders from buyers and supermarkets in 20 minutes”, “Half of the new products in this series have been bought out”... Exhibitors at this year’s CHIC They are still busy and happy, showing satisfaction in their words and expressions, and also with expectations and confidence in the future.

The quality flow of this year's CHIC has been widely praised, and the exhibitions in each exhibition area have been frequently spread: the popular accessories exhibition area, the first time the exhibitors at the LEONARDO brand booth participated in the exhibition, the brand leaders said that the exhibition effect exceeded expectations; The brand Hanshi 缇HASUPTAM contacted more than 80 agents. The tide brand MONKEY KING in the CHIC-trend brand exhibition received more than 1,100 visitors, and reached more than 200 people to join the intention; the high street Chinese style brand JPE received more than 1300 people on the spot, more than 300 people interested in joining.

"CHIC platform has to say that it is indeed the core exhibition and resource center in the industry!" Once again, I came to CHIC's designer brand Huamu Shen to harvest more than 150 home buyers. The brand leader said that the harvest is quite fruitful, not only accurate. Efficiently docked buyers, and met many upstream and downstream partners in the supply chain such as manufacturers and department stores.

In addition to the communication below the line, the online information has been linked to the massive exhibition trade docking before the opening of the exhibition - CHIC official APP and official WeChat subscription number released more than 200,000 professional trade demand, exhibitor business information more than 700,000 Article.

CHIC not only integrates the best industrial chain resources, but also brings together the industry's cutting-edge perspectives, trend trends experience, and business matchmaking salons. In 3 days, CHIC TALK Business Forum has continuously staged 15 forums including WGSN2019 spring and summer women's three mainstream trends analysis, China International Health T-shirt Summit Forum, China Textile and Apparel Management Forum, etc., helping apparel brands to grasp market terminal changes and future. The weather vane of development trends.

CHIC SHOWS assembled nine days of international, Gordon Trends, 玖帛 and other brands and businesses presented 13 high-level trend release show; in addition, several daily business match docking salon, dynamic and combined trade show, the value of value is more valuable, Professional buyers and exhibitors provide a pragmatic, efficient and accurate docking platform.

Industry trends, fashion attitudes, consumption upgrades, technological innovations, industrial chain restructuring, business model adjustments... countless keywords meet in this year's CHIC. The curtain has fallen, but the Chinese costumes who are traveling with CHIC will set off their hearts and dreams again.

And on September 27-29, not far away, the fashion army will once again gather. CHIC2018 (Autumn) will meet you in Shanghai to harvest the golden autumn!

Responsible Editor: Business Internship