From June 9 to June 10, the 18th meeting of the Council of Heads of SCO member states was held in Qingdao, Shandong Province. The Qingdao Summit was the first event after the SCO’s first expansion. In the important home-based diplomacy of China in 2018, during this world-wide summit, the dresses of textile designers, volunteers, and news anchors who were designing the trend and exquisite workmanship left a deep impression on people and demonstrated the people’s attitude in the new era. The yearning for a better life and the image of a big country.

National ceremony, volunteers, anchors dress from local fashion brands

The report of the 19th National Congress pointed out that socialism with Chinese characteristics has entered a new era. The major social contradictions in our country have turned into a contradiction between the people’s ever-growing needs for a better life and unbalanced development. The new starting point, new requirements, arduous progress and further departure to meet people's desire for a better life have become new goals for development.

Sun Ruizhe, president of the China Textile Industry Federation, said that at present, consumer demand is transformed from a simple consumer demand represented by “affordable prices” to a technology represented by “technological content”, “fashionable style” and “green environmental protection”. , fashion, green consumer demand.

During this summit, textiles and apparel with a sense of science and technology, fashion, and profound cultural heritage made their debut. During the conference, a series of gift packages named "Hehe symbiosis" was presented as a national gift to leaders of the SHCH Summit, including the "Hua Yu Dan Xiang Song Jin Dinner Package", which was also led by the Shanghai Summit. People's attention. The volunteer clothing for the summit was designed with "Hyun Qingdao" as its design concept. Each set of volunteer clothing includes hats, coats, T-shirts and trousers. It also has UV protection function, which can effectively avoid solar radiation, sunburn, and good Windproof effect.

In the live broadcast of the summit, the CCTV news anchors Ouyang Xiadan and many anchors of Shandong Satellite TV were dressed in the simple and capable Shandong Shulang Haute Couture Set. , Shows a dignified and elegant temperament, displays an open, inclusive and stylish Chinese image, highlights the splendid style of contemporary Chinese female anchors, reflects the beauty of modern women and the unique eastern beauty of Chinese women, and is the best interpretation of modern Chinese women's beauty.

These design consultants, Liang Liang, Senior Director of Customization of Shulang, said that the key to this design is the use of the world industry standard “Twelve Seasons Color Theory”. Each anchorperson has made detailed explanations on color, shape, and column positioning. The diagnosis, in terms of colors, fabrics, and styles, embodies individual style features and a simple and elegant Oriental temperament, a dignified and elegant power. In particular, the choice of colors combined with international popular colors, the fusion of Eastern elements and exquisite cutting-edge design, reflecting the elegant visual experience, the temperament and dignified beauty of the able and neat independent women to create the right, using the classic suit collar style, The use of new techniques emphasizes the smoothness and neatness of the collar and shoulders, creating an overall personal image, demonstrating Qilu culture and Chinese image that are open, tolerant, stylish and profound.

Shulang Brand Conducts Chinese Fashion Power to the World

In the international arena of the Shanghai Summit, Shulang fashion uses clothing as its cultural medium to convey a Chinese fashion force to the world and better interpret the image of a state of etiquette, civilization and fashion.

It is understood that at the time of Schwarm's creation, it continued to carry out international exchanges and cooperation, actively go out, and integrate international resources, the introduction of the world's top fashion resources, the joint venture of the Danish PWT Group of international men's wear, the introduction of Danish four The big menswear brand has completed the sharing of resources between Shulang and other global brands, injecting new forces into the development of Shulang, and opening the prosperous development of Shulang. In promoting international fashion communication, it has played a major role in promoting the Chinese garment industry and expanding the influence of Chinese brands. It has participated in international conferences such as the Expo Milano, the China-Italy Fashion Summit and the Asian Fashion Forum in Italy, and has become a dialogue with the fashion industry at home and abroad. The bridge has made positive contributions to China's women's movement to the world and winning international discourse rights.

As Shulang’s internationalization road becomes wider and wider, Shulang actively responds to the national “One Belt and One Road” initiative and actively goes abroad to conduct exchanges with countries in Southeast Asia, South Asia, and Central and Eastern Europe to achieve industry-to-industry cooperation. Rongtong has carried out international cooperation based on the principle of mutual benefit. It has actively planned and actively pursued. It is full of family feelings and international perspectives. It has conveyed the positive and positive energy of China in the international arena and has demonstrated a responsible, responsible, and honest manner. The image of a Chinese fashion company.

Today, Shulang accelerates the conversion of old and new kinetic energy, opens up the online and offline omni-channel model, sees the situation and actively seeks change, takes the lead in launching the smart store project, and establishes a new shopping experience store for ladies online and offline online, implementing full-scale online operation With the mode of distribution and joining, the “one-stop service model of Yunyishang” was launched in a timely manner to form an omni-channel and full-open mode of “own professional design team + high-quality supply chain management + online and offline retail franchise wholesale channels”. The channel's marketing network will be used to radiate and push C2B's private customized businesses nationwide. It will be selected as the second batch of textile and apparel creative design pilot parks (platforms) of the Ministry of Industry and Information Technology to promote the development of apparel-related industry chains. At the same time, Shulang Brand “MTM Custom Platform Pilot Demonstration Project” was included in the 2017 Shandong Smart Manufacturing Pilot Demonstration Project, successfully personalized customization, body measurement, body analysis, plate design, manufacturing plan, production process, job guidance, logistics storage Such technical links are organically integrated, and the brand transformation is promoted through intelligent transformation, which brings new vitality to the development of the enterprise and creates new momentum for sustainable development.

Under the leadership of chairman Wu Jianmin of Shulang, relying on self-innovation of multi-brand fashion clusters, it has become stronger and stronger, becoming a large-scale fashion group for men's wear, women's wear, children's wear, home furnishing, accessories, etc., self-operated stores, sales revenue, sales profit margin, The total profit is among the front ranks in the domestic women's wear industry. It has been rated as the top ten best-selling women's wear brands in the Chinese market and more than 1,000 self-operated stores throughout the country's second and third tier cities.

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