If you are a jeweler, what do you think?

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Recently, the most talked about visiting a CEO who has been at the jewelry retail terminal for more than 20 years. He has opened a lot of shops across the country. Now he wants to transform into a cross-border e-commerce, and at the same time create a platform to run jewelry e-commerce. With micro-business. The most disappointing one is to admire the sympathy from the bottom of the heart to the boss. Point solution?

First, cross-border e-commerce, since 2014, cross-border e-commerce dividends continue, first the previous cosmetics import tax reduction, and then the China-South Korea, China-Australia free trade zone agreement has been signed, from which the giants came together: Tmall International launch; JD.com launched a low-profile overseas channel; Amazon introduced the global product line with the Shanghai Free Trade Zone; domestic e-commerce companies such as Suning, No. 1 and Jumeiyou have been involved. According to statistics, there are more than 5,000 cross-border e-commerce platforms and more than 200,000 enterprises. This is the blue ocean's cross-border e-commerce has become an increasingly intense Red Sea. This is always the transformation of the cusp of the wave to do cross-border e-commerce, just turned from the jewelry industry in the Red Sea and jumped into another Red Sea. Is there a possibility that this company's jewelry e-commerce platform has gone through some kind of innovative thinking and subversive marketing, and it has surpassed such big jewelers as Chow Tai Fook in the moment? In the meantime, I am also skeptical.

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In addition, in the past two years, the micro-business has set off a climax in the jewelry circle. In the past, in the WeChat, people often take the initiative to add friends, so that the most words are always sent to the door. How do you know that nine out of ten are doing micro-business, and after the friend is added successfully, he will pull you into the distribution group he created to interact. Although it is somewhat exclusive, it will not delete friends. After all, we should respect everyone who eats by skill. Today in the chat, the general claim that their platform is made, through their own platforms and models, to create a national micro-business, up to the corporate CEO, down to the sweeping aunt and even wash the feet sister. The idea is very good, the vision is beautiful, but the most words can only say: "Although eggs." Although there is only one word difference between micro-business and e-commerce, it is completely different. And leave the supply channel aside, if your friend is a cleaner, would you go to her to buy jewelry? Your friend is a foot-washing girl. Do you believe that the ring she sold to you is platinum-studded instead of silver-studded? If you are a corporate CEO, would you take a cheaper product every day in your circle of friends? Of course, there is no intention to devalue the cleaners and the feet-washing girls, nor do they deliberately raise the pressure of the CEOs of various companies. It can only be said that the jeweler is only suitable for the middle-class amateur part-time job. As for the 24K pure silk which is the most talkative, it will not buy jewelry in the circle of friends, and naturally will not sell it. Every day, I honestly pull out the article and know that I have enough to get the lunch.

Recently, an article has also occupied the headlines of the circle of friends - "Shuibei Jewelry: the end of the song, the prosperity will become a memory", the author listed a full argument, expounding the bottleneck of Shuibei jewelry development to the present stage It shows that the water jewellery trend has gone, and the decade of madness is about to end. As soon as this article came out, the reader was sad and the tears were turned. After reading a copy of the most loyal colleague, he took the resignation letter and eager to fill it, indicating that he should stay away from the jewelry circle.

Indeed, since 2014, major companies in the jewellery circle have been racking their brains to find new ideas. Under the current Great Depression, we have overcome the inertia of enterprise transformation and upgrading, and try new development directions, which is worth learning. More practitioners are only holding a wait-and-see state. When business is not good, they sit in groups of three and five, drinking tea and blowing water, and interfering with each other. Of course, they want to hear others are worse than themselves and seek solace.

I don't want to discuss the topic of "How to renew the glory of Shuibei Jewelry" and "How to transform and upgrade the enterprise". I just hope that the major jewellery practitioners should not be too negative, not only the jewelry industry is facing reshuffle, even Wanda This kind of real estate aircraft carrier is facing the tide of closing the store. Some people have said that the future market is C2B, consumers will decide what products you are going to do, so the most urgent thing is to improve the level of craftsmanship and design, focus on products, focus on services, and seek new breakthroughs while adapting to the current situation.

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