In the era of "Internet +", how can traditional industries do a good job to meet the new development of industrial development?

On October 30th, the domestic printing and dyeing auxiliaries leading Chuanhua shares signed a strategic cooperation agreement with the largest printing design trading website in China, Walan Culture, to jointly create the first space in the textile printing industry, and committed to cultivate it into a global flower. The first platform of design services, helping traditional textile manufacturing achieve smart transformation. Xu Guanju, vice chairman of the National Federation of Industry and Commerce, chairman of the Chuanhua Group, Ms. Li Binhong, director of the National Textile Product Development Center, and Xu Guolong, secretary of the Keqiao District Party Committee, attended the meeting and delivered wonderful speeches.

Speech by Xu Guanju, Vice Chairman of the All-China Federation of Industry and Commerce and Chairman of the Chuanhua Group

At present, China's economy has bid farewell to high-speed growth and entered a new normal of structural transformation and innovation-driven. In the new and old kinetic energy conversion stage, the physical manufacturing industry, including the textile industry, faces great difficulties and pressures. In this regard, Xu Guanju emphasized in his speech that manufacturing is the "ridge of the national economy", the manufacturing industry is booming, and the manufacturing industry must firmly develop confidence. He also analyzed the successful cases of Chuanhua Logistics and encouraged participating companies to actively embrace the informationization and "Internet +" era. For this cooperation, Xu Guanju said that it is not only the strategic needs of the Group's own development, but also the promotion of traditional industries such as textile printing and dyeing. It is believed that through the joint efforts of both parties, mutual benefit will be achieved.

Speech by Ms. Li Binhong, Director of the National Textile Product Development Center

Under the new competitive landscape, the international competitive advantage of China's textile industry will change from scale and cost advantages to technological and brand innovation advantages, and the promotion of cultural creativity and design services is imminent. Ms. Li Binhong pointed out that design creativity is an important means to transform the technological value of technological innovation into commercial value, and “Internet+” provides textile companies with design inspiration and business opportunities brought about by mass innovation. She spoke highly of the cooperation between Chuanhua and Hualan, and believed that this is a practice of integrated innovation, and it is a model for traditional manufacturing to embrace the Internet. She not only hopes that the barrier can become a platform for interaction between designers and enterprises, but also hopes that it can become the fashion guide and source of Chinese textile fabric design.

Speech by Xu Guolong, Secretary of Keqiao District Party Committee

Xu Guolong pointed out in his speech that the strategic cooperation between Walan Culture and Chuanhua Group is a precise grasp of the new trend of "Internet +", which is conducive to accelerating the transformation and promotion of the traditional textile industry and further inspiring "mass entrepreneurship and innovation". Power and vitality. In addition, Yu Guoping, the general manager of Zhejiang Walan Culture and Creative Co., Ltd. introduced the development status and future blueprint of Walan. Li Lei, creative director of the Product Division of the National Textile Product Development Center, and Ms. Huo Peijun, general manager of the Chuanhua Chemical Printing Project, respectively analyzed the latest fashion trends and development trends of printing technology from the two dimensions of fashion and technology.

Yu Guoping, General Manager of Zhejiang Walan Culture and Creative Co., Ltd.

Li Lei, creative director of the Product Division of the National Textile Product Development Center, analyzes the latest trends

Internet + design: tile column leads the first space in the textile printing industry

In the era of fast fashion and personalized consumption, the contribution of product differentiation determined by creativity to the creation of high added value is exceeding the contribution of product quality. Yu Guoping said in an interview that it is an early insight into this industry trend. Since 2011, Walan Culture has built a personalized public service platform for online trading of flowers, and launched the first network of the textile printing industry. ". At present, more than 1,100 flower design studios have settled here, gathering a large number of young designers. Every day, there are tens of thousands of original design patterns displayed on the Walter platform. The total number of patterns exceeds 120,000. Width. According to ALEXA, the number of visitors to the platform exceeds 100,000 per day, making it the largest online portal for the printing industry.

Li Jianping, the owner of the A-pattern studio, is the first designer to enter the website. Nowadays, his men's flower design is sought after by the market. Uniqlo, Bosideng, BEAR, L2 and other brands have appointed him to customize the flower designer for the brand. At the same time, because the market is launching a zero-cost entrepreneurial policy, there are also many students from Zhejiang University of Science and Technology, China Academy of Art, Shaoxing University of Arts and Sciences, etc., who are studying or graduating soon. These small creators have grown rapidly on the platform of Walan. After graduation, the company’s Jieyue creative and clean, only earned 600 yuan in the first month. By continuously launching the original pattern, its monthly average income has now exceeded 8,000 yuan.

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Why does the “Chuangchuang Space” of a flower-shaped design attract the attention of the domestic printing and dyeing faucet faucet?

Wu Jianhua (left), Chairman of Chuanhua Chemical Group, and Chen Jianding, Chairman of Zhejiang Walan Culture and Creative Co., Ltd. signed a strategic cooperation agreement

Wu Jianhua, chairman of the Chuanhua Chemical Group, pointed out that as a manufacturing enterprise with 30 years of accumulation, Chuanhua is naturally sensitive to the grasp of the industry and the market. The era of the future is an era of creativity. Who can use the creativity to the fullest, who can grasp the commanding heights of the next wave of textile and garment development, and lead the fashion trend.

Ma Jianfeng, general manager of Shaoxing Ink Painting Digital Printing Co., Ltd., who has nearly 10 years of experience in fabric production, dyeing and printing, said: “The first-line clothing brands pay great attention to flower design. It is common to spend two or three thousand to buy a favorite flower pattern. The matter. Who can develop a good creative pattern, who can grab the order. The value of creativity is reflected in the product, and the good pattern can even double the price of the product.

Wazhou is the first in the industry to gather a large amount of creative wisdom through the Internet + design model, so that designers and fabric developers and even brand clothing manufacturers seamlessly connect, changing the traditional textile printing and dyeing industry supply chain platform.

As an emerging entrepreneurial service platform and O2O platform, Walter has undergone the first round of rapid development of the entrepreneurial period. In the era of speeding up the Internet, it also faces the urgent issue of how to quickly transform market opportunities and strengthen its core competitiveness.

The data shows that the output of printing and dyeing enterprises of the above-scale printing and dyeing enterprises was 53.674 billion meters last year, and nearly 25% were printed fabrics. An average flower size of 5,000 meters requires 2 million patterns and a flower type demand of 1 billion. How to give full play to the advantages of the first portal of printing design, quickly seize the market space, cooperate with powerful enterprises, and accelerate the strengthening of the industry is undoubtedly a shortcut.

Chen Jianding, the chairman of Walan Culture, believes that the deep integration of the Internet and the manufacturing industry is the general trend. Chuanhua and Hualan have a high degree of overlap in target customers, and they have strong complementarity in industrial advantages. After cooperation, the two sides can quickly expand market influence and establish the status of Internet + leading enterprises in the textile printing and dyeing industry to achieve a win-win situation.

Benefits from many parties: textile personality customization opens up the imagination space

"Internet +" plays an important role in promoting the transformation and upgrading of the textile and garment industry, and is conducive to promoting the restructuring of the industry chain and value chain and creating a new ecology of the textile industry. The marriage between "transportation" and "Walhang" is instructive for how the textile and apparel industry embraces the Internet.

Participants showcase personalized T-shirts printed on site

For Chuanhua, a large amount of back-end data deposited by the Wal-Mart platform can be used to analyze the trend of the textile and garment industry, improve the grasp of the downstream trend of the industrial chain and respond quickly, and research and development and reserve integrated printing and dyeing processing technology solutions in advance. , the research and development work from passive response to active leadership. At the same time, it can also help existing customers to bring value-for-money business orders, thereby increasing customer business volume and enhancing customer stickiness.

For Hualan, with the help of Chuanhua's nearly 30 years of customer resources and strong capital brand strength in the textile printing and dyeing field, it has opened a second take-off for the country's largest flower trading platform.

In the concept of cooperation between the two parties, the core of the printing industry chain ecosystem built by Walen is the designer. Yu Guoping said: "We will introduce more outstanding designers to start a business here, and focus on building a designer original boutique alliance, on the one hand to provide them with a variety of sharing activities such as designer salons, fashion trends exchange, etc., on the other hand Promote truly outstanding original designs that continue to emerge."

The high-quality continuous originality will enable the majority of fabric manufacturers, printing factories and clothing textile manufacturers to change the past processing and manufacturing, not participate in the low-end business form of design, accelerate fabric development, improve market competitiveness, and add value to the manufacturing industry. Extended upstream. It is worth looking forward to, with the flower design service as the entrance, further open the printing platform and the finished fabric trading platform. After the entire textile printing industry chain, the broad imagination space of consumers' personalized fabrics and textile products customization will be opened.

“Our goal is to create the first platform for global flower design services and help the traditional textile manufacturing to achieve a smart transformation.” The strategic vision for the future, Chuanhua and Hualan issued a common expectation.

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