EVIDOMA Idolma Men's 2014 autumn and winter new conference lock city upstart groups

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The evening of March 29, Baixing Group's fashion men's brand EVIDOMA (Chinese name: Edo-ma), "Jane show China" autumn and winter 2014 new conference in the group headquarters dazzling opening. The chairman of Bai Xing Group, Lin fire sticks, EVIDOMA brand operators in China Region Fujian Aiduo Ma Lin, general manager of costumes Development Co., Ltd. and the team, apparel industry professionals, dozens of media attended the conference. Conference, EVIDOMA Idolma men wonderful presentation "Reproduction Rococo" "Dream Maya" two series of new themes, interpretation of French style, once again a perfect interpretation of the art and fashion clothing perfect fusion of design concepts. Top Ten designers to help interpret the French style EVIDOMA Aldoma Men's Department Pak Hing Group introduced in 2012 the French original line of clothing brand, focused on the heart of art for the modern urban upstart men to create a deep fashion attitude and taste of life new ideas , The art form and fashion trend of integration, the construction of comfortable, elegant, casual light simple style fashion dress. In this season's new conference, two series of new products exudes a thick French style. The "Reproduction of Rococo" series of products combines the ROCOCO art form, which originated in France in the 18th century and has become popular in Europe, with contemporary fashion accessories. Through the details of fabrics and craftsmanship, the ROCOCO 's luxury and meticulous qualities are reproduced and interpreted. Dreams of Maya "series of new products inspired by the ancient and mysterious Mayan civilization, and fashion techniques, the art of totem and elements cleverly engraved in the product, to create a distinctive noble qualities. Hundreds of new releases that night are EVIDOMA Aldoma men's designer hand in hand with the top ten designers Yang Zi teacher. It is reported, EVIDOMA Aldo Men from the beginning of the brand introduction, and Yang Zi reached a strong alliance of alliances to jointly develop suitable "China's urban upstart" clothing products. "Good design is not thinking thoughts, sky reverie, but to tap the market potential, so that more target consumer groups to accept this season's products, we will be French culture into fashion design, such as totem, bright colors, etc. But This is not exaggeration, luxury or a lot of cumbersome to use, but the decorative embellishment, from the details of the subtle embodiment of culture. "As EVIDOMA Aldo Mens art director, Yang Zi teachers always believe that the fit of the original design of the market Is the brand unbeaten vitality. Accelerate the expansion of channels to lock the high-end consumer market Facts have proved that, EVIDOMA Idolma men's original design while upholding the law at the same time, the product system closer to the Chinese market to strengthen the shaft made a stage success. This reporter has learned that, EVIDOMA Aldo men in the Chinese market for two years, has successfully stationed in Ginza, New Mart, Dennis and other well-known shopping malls and some high-end hotel channels, direct sales outlets opened steady operation, and achieved good results. "As a brand that has just started in China for two years, the number of shops is not important, but what is important is how many effective shops. In the past two years, we have made a great effort to consolidate the market fundamentals, including the differences in market demand Product positioning, including the brand, marketing and other modules of the team building, and explore business models.Each module, we have selected the elite team intensive .After two years of deliberation, the brand has laid the foundation, to further expand the market, promotion Brand time. "EVIDOMA Idolma general manager Lin Liying said. Therefore, the convening of the new conference on the theme of "Jane Xiu China" is not only a summary of the market practice of EVIDOMA brand entering China in the past two years, but also a declaration that the brand will create a completely new chapter in the Chinese market. This year, EVIDOMA will invite people with lofty ideals to join us to jointly develop EVIDOMA's China business. "We're still locked in the more expensive segment of the upstart, a trendy, introverted, brand-loving and loyal company that will impress them with original, differentiated products and services." It is learned that, as Baixing Group effort to build the core strategic business, the Group's industrial resources will also be backed by EVIDOMA brand strategy implementation. Column interview "Create a brand unique DNA!" --EVIDOMA Edmund Mens General Manager Lin Liying Reporter: Baixing Group, formerly based shoe material business, has never been involved in the terminal brand. For what consideration, select this category men? Lin Li Ying: a huge market for consumer clothing to attract us to focus on the development of brand apparel operations. Consumption of male consumers shopping destination is very strong, more emphasis on product quality and taste, strong brand dependence. For the first time in more than 20 years, Baixing will extend its products to terminals and brands. We must do business in the long term. The consumption habits and brand dependencies of men make us finally choose the fashionable men's wear. Reporter: Now fashion and casual men's clothing industry competition is fierce, EVIDOMA advantages? As a relatively new brand, how come to the fore? Lin Liying: Now the competition in the apparel industry is indeed very intense, and this competition comes from homogenization. In my opinion, the market is not without space, but the lack of new market space to tap the market. Therefore, EVIDOMA brand positioning in the time, did a long period of market research. In terms of consumer groups, we have locked up urban upstart with spending power and fashion appreciation. In terms of design, we have always adhered to the original legal system. In terms of team building, we have recruited a variety of elite talents. I very much agree with Yang Zi teacher said, fit the original market is the brand unbeaten vitality. EVIDOMA is not blind obedience, do not drift, to create a brand of unique DNA. Reporter: From the perspective of the group, what is the strategic plan for the men's business? Lin Liying: Diversification is the inevitable result of the development of the Baixing Group. Future Baixing will be involved in a wide range of business, terminal products such as the development of the Group. Baixing has been engaged in the upstream supply business for 20 years such as shoe materials. It has rich operation experience in the upstream products of fabrics and accessories and has good quality control and cost control advantages. We will stabilize and consolidate this segment to lay a solid foundation for the operation of men's business. The men's wear is the first time Baixing Group involved in the terminal market, after all, we are optimistic about the terminal domestic market, this market is very huge. We will adopt a series of brand operations, channel layout and product positioning, planning in the next three years, the proportion of men's business will eventually exceed the shoe business.

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