Yang Chun March touch texture life - Magnolia 2012 autumn and winter new product conference held

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Women's brand Magnolia, whose concept of creating a feminine quality of life, was launched in the 2012 Winter and Winter Press Conference at the Venice Hotel, OCT, Shenzhen on March 9. In the well-designed show field, the international supermodels Kang Qianwen and Zhang Zhongyun are particularly eye-catching, and the architectural buildings with the most French features are under extraordinary artistic and fashion elements. Models shuttle under the arcade and present the audience with the latest season of autumn new products - modern and classic. Hundreds of shopping mall leaders, franchisees, and new and old customers from all over the country gathered in Shenzhen, which is full of enthusiasm in March. This time, the new conference of the Magnolia new conference has been compared to the past, both in form and content have a breakthrough change, which also shows that upholding 14 years of exquisite quality from the wide, pan, wide to fine, fine Deep changes

Women's brand Magnolia, whose concept of creating a feminine quality of life, was launched in the 2012 Winter and Winter Press Conference at the Venice Hotel, OCT, Shenzhen on March 9. In the well-designed show field, the international supermodels Kang Qianwen and Zhang Zhongyun are particularly eye-catching, and the architectural buildings with the most French features are under extraordinary artistic and fashion elements. Models shuttle under the arcade and present the audience with the latest season of autumn new products - modern and classic. Hundreds of shopping mall leaders, franchisees, and new and old customers from all over the country gathered in Shenzhen, which is full of enthusiasm in March. This time, the new conference of the Magnolia new conference has been compared to the past, both in form and content have a breakthrough change, which also shows that upholding 14 years of exquisite quality from the wide, pan, wide to fine, fine Deep changes have been made.

Creating a First-Class Brand Doing a century-long business The brand that consumers love is the brand value that Magnolia relentlessly pursues. From the beginning of 2012 autumn and winter products, Magnolia added a high-end series product line without changing the existing product style and brand positioning. Products from the design style, fabric selection, to the version fit, and later promotion will be A brand new show, the addition of high-end product lines means that the Magnolia brand goes international diversification.
In addition to the major innovations made on the product line, as early as 2010, Kaixin Fashion has started to upgrade its brand of Mangianu in terms of terminal image, product style, and management operations. Especially in the creation of the terminal image, the company does not use huge amounts of money to hire well-known planning teams at home and abroad to build the fifth-generation terminal image. The design retrieves the classic red rose of Méia slaves, supplemented by the popular golden accent. , To create a unique brand of warm and comfortable. In terms of functionality, combining product display and people flow, the sense of space in the shopping environment has been greatly enhanced.

The construction of channels is an important guarantee in the sales cycle. Märänä will regard them as the strategic heights of corporate strategy. In the past 2011, a number of high-end, high-quality benchmarking stores have emerged one after another: 260 square meters of Shenzhen Coast City flagship store, more than 160 square meters of Wuhan Plaza shop, and a new image of Changsha Wangfujing shop. The shopping experience after the facelift completes the brand's image in the minds of consumers, and the sales performance of Mian Nuo's one-million shop also evoked strong reaction in the same industry: Dongmen Maoye Store, Huaqiang Maoye Store, Coastal City Store, Wuhan Plaza Store, Changsha Wangfujing Store, Nanning Dream Island Store have all sprung up to become single stores with monthly sales of more than 10 million, and Dongmen Maoye has taken the lead in making Annual sales exceeded 14 million in outstanding performance.

Autumn/winter 2012 will be popular "X modeling"
In 2012, the new design of Magnolia's autumn and winter was born out of the Rococo art style matrix. The essence of its design is mainly reflected in the classical X-shaped outline. At the press conference, the early autumn series "Charming Barbie", which was the first to appear in the press conference, was the right place to get in touch with the apricot color of semi-sugarism. This made the feminine and strong multi-faceted style full of femininity; the later Manhattan sweethearts lead the modern city. At the same time, still making the rococo style in the lace collar leader to play the ultimate; and by the definition of the Bohemian style of the re-definition of Magnolia, so that exotic style also has more pragmatism. The overall style of Mian Nuo this season is like a European Kaleidoscope of exquisite workmanship. People can see a fantastic fantasy world through the positive and negative mirrors of the cylinder, or complete their own dismantling and reconstructing in the cylinder with the classic or popular multiple elements: Fun combination of lady's dress and magic cloak, artificial fur and antique half The surprise of the skirt was that every new round of mix-ups revealed the sense of fashion and extraordinary taste of Mia Nuno.

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