Hong Kong's well-known women's brand LIFE-IDEA will usher in the 10th anniversary of the brand's entry into the Chinese mainland market. In the past ten years, LIFE-IDEA, known for its “urban elegance”, has unveiled its unique intellectual style, clear product line, and elegant and graceful attitude in the Chinese market, gaining countless intellectual fashions. Women's beauty heart. Many celebrities and actresses often choose the brand's clothing to enter and leave various occasions to create a unique shape.

In August 2013, the 10th anniversary of LIFE-IDEA will be launched. It is reported that Chen Luyu, a well-known anchorwoman of the “elegant” representative, will serve as a special guest of the brand to debut this anniversary and bring hundreds of millions of mainland women to jointly open “LIFE-IDEA”. "Elegant Journey", sharing the beauty of elegant intellectuality.

In 2002, Chen Luyu's classic "Lu Yu You Yue" officially debuted on the screen. In the program, she spoke generously, elegant and noble, and quickly became a representative of elegant women. She was dubbed the “Intelligence of an Intelligent Woman”. In the past ten years, the program has been enduring and the ratings have remained high, becoming an evergreen tree for interviews. In her life, she is more than happy to enjoy life and persist in charity. The modern woman's pursuit of a better life is also consistent with LIFE-IDEA's brand culture. .

Ten years of elegance and ten years of intellectualism. LIFE-IDEA and Chen Luyu will promote the beauty of modern elegance to more women and create a new image of urban women with success, self-confidence, gentleness, and knowledge. .