Platinum jewelry, with its three characteristics of rare, pure and tough, has almost conquered all women who pursue fashion. In the current urban consumption, the consumption of platinum jewelry has occupied a place and gradually entered the rural market. However, according to the reporter's observation and understanding, the number of people who really know about platinum jewelry is still very small. In order to fully understand platinum, consumers have a "spectrum" in the purchase of platinum jewelry. The reporter recently visited several major jewelry stores in Shanghai South Road. .

The reporter saw the "Mingpai Jewelry International Platinum Association Classic Series Promotion" activity at the Shanghai Mingpai Silver Building at the intersection of Nanjing Road and Shanxi Road. Throughout the whole year of Maggie Cheung's Platinum "Love Heart Series" in 2002, the atmosphere of platinum jewelry consumption was abnormal. Strong. The reporter interviewed Mr. Wu Xinhai, the general manager of Shanghai Mingpai Yinlou. In response to the reporter's question about platinum and platinum in the current market, Manager Wu made a more scientific and detailed explanation.

Manager Wu believes that there are two major misunderstandings about the consumption of platinum in Chinese consumers: First, the “platinum” and “white gold” are unclear, that is, white gold is regarded as platinum. In fact, platinum and white gold are essential. difference. Platinum, the English name is PLATINUM, abbreviated to PT, only Platinum can be labeled with Pt. Platinum can be said to be the world's rarest precious metal for jewelry, mainly produced in South Africa and Russia. Ming Platinum is the pioneer of Chinese platinum jewelry, due to Its natural elegance, rich texture of natural white platinum jewelry has become a fashion favorite. The "White K Gold", or "K Platinum", is actually K gold made of gold and other white alloys. The gold content is generally 75%, which is white due to the addition of other white metal elements. The English name of white K gold is WHITEGOLD, abbreviated as WG, white K gold can not be printed with Pt, "Platinum" is not "Platinum", Platinum and Platinum are only due to Chinese pronunciation reasons. Some people read platinum as platinum, especially Older generations often confuse “platinum” with “white gold”, while English pronunciation is easy to distinguish. Second, the understanding of the color of platinum is confusing. The color of platinum is generally expressed in thousands of points, such as: Pt850, Pt900, Pt950, etc., unlike gold jewelry, which is represented by K, such as: 24K, 22K, 18K, etc. . Pt900 means that the content of platinum is 90%, and Pt950 means that the content of platinum is 95%. Now the national standard is to advocate Pt950, because Pt950 is 5 times higher than the purity of Pt900, so its color is higher, the ductility of platinum jewelry and The firmness is also improved and it is not susceptible to skin irritation. Therefore, the price of Pt950 on the market is higher than that of Pt900. Manager Wu said that the Ming Platinum Jewelry was the first to produce the Pt950 Platinum Series in accordance with the latest national standards, and eliminated the Pt900 within the company, which was unanimously recognized by the consumers of the International Platinum Association.

Finally, Manager Wu also said that the "secret" of choosing platinum jewelry is to recognize the Pt mark on the jewelry. The ring is on the inner ring and the necklace is on the buckle, such as: "Bright Pt950".