How to improve the sales performance of home textile gift terminal stores is a question that all brands in the industry have been thinking about. It is well known that if the sales performance is not good, then other upgrades are empty talk. The guides warmly receive every customer every day. If they haven't made a long-term performance, they will be disheartened. Over time, they will not manage the design of the store. This will only make the business in the store more and more depressed. . Bai Yanhong, a domestic first-line home textile brand, is said that there are six sales skills in the operation of the terminal store, which are recommended to the shopping guides of the brand terminal stores. First, the goods should be diversified The most important thing is the combination of goods. According to the positioning of the specialty stores in the local market, they should organize their own products. Other products that are sold in other specialty stores may not be sold to you. You must know how to locate them according to the positioning of the stores. The goods are diverted. Combine the local target customers with the actual consumption habits to combine the good products, the next step is to formulate the corresponding price belt, preferably the same series of products, have a certain price gradient, and increase the product differentiation. A reasonable price band is also a guarantee for improving performance. Second, retain good employees The stability of the shopping guide is also one of the strengths of a brand monopoly, and it can also improve the trustworthiness in the hearts of consumers. A good guide is the first factor in a successful store. Establishing a good incentive and guarantee system will most likely motivate the enthusiasm and guarantee of the guides to achieve the best sales situation. A good guide must be familiar with the knowledge of the product; understand the selling point of the product and understand the needs of the consumer, and help the consumer find the product that meets their needs. Now consumers are buying more than just products, more about considering services. Third, the layout should be adjusted The specialty store is important to keep it open, and it is necessary to arrange its own store according to the customer's movement. The main exhibition area, the auxiliary exhibition area, and the merchandise division of the promotion exhibition area must understand the advantages of each exhibition area to complement each other. In general, we will display products with lower price and brighter colors on the outside of the store, which can increase customer attention. And the luxury multi-kit is mostly displayed in the interior, because the luxury multi-kit is more expensive, placed in the inside of the store, can highlight its honor. This product has a transition, allowing customers to understand the structure of our products and increase the chances of customers purchasing. It is also necessary to arrange the store according to the season, so that the store can attract customers and retain customers. Fourth, the promotion should be fully planned The purpose of general promotion is: a strategy for consumers to try new products or existing products; Promote consumer renewal strategies; Maintain consumer long-term brand loyalty strategy; 4 increase the frequency of consumer purchases and purchase quantity strategy for a certain period of time; 5 clear inventory strategy; 6 prompt customers to visit the site strategy. Promotions are not a panacea, they can't solve all the problems, and they can't be promoted without themes. Promotional activities should be creative and take the lead, with clear goals and careful planning in goods, manpower, and specialty stores. When doing activities, you must create momentum and make an atmosphere. Activities must be evaluated after the event. Fifth, the exhibition should be refined Good display is the best guide. To make the bed vivid, it depends on the display skills. The display method should be changed according to the different bedding products. Cleanliness, aesthetics, visibility, and desirability. Especially the fullness is the most important feature of bedding products and the placement of price tags. The placement of promotional materials is Need to pay attention to the details. Sixth, manage inventory Reasonable inventory is the normal guarantee of the capital chain. It is necessary to regularly analyze the following status of commodities: best sellers, unsalable products, goods that are about to be out of stock, high-inventory goods, and formulate corresponding inventory processing or replenishment recommendations based on analysis, and establish safety stock standards. Inventory management is not good, there is no basic guarantee for the sales performance of the specialty store. Can you make your own store profitable? A big factor lies in inventory management. Many people do it in the end. If the money is not earned, there is only a pile of inventory, which is why there is no inventory management. The above six points are the experience of Bai Yan's home textiles in Lanzhou, Gansu, acting as an agent, and hope to help you in the operation of the terminal store in the future.