The gift industry is a relatively new industry in China. With the development of reform and opening up, the competition among various domestic industries in China is also becoming more and more fierce. In order to attract customers, companies adopt various promotion methods, and gifts are played in the middle of it. Great effect. With the accelerating pace of WTO, some foreign large companies have entered the domestic market successively, bringing with them new marketing models and management models, which have prompted domestic enterprises to accelerate the pace of competition. At present, the gift industry has the following characteristics:
1, a lot of small companies. Because the entry barrier for the gift industry is relatively low and the cost is relatively low, only a few people can operate. Therefore, there are many small companies involved in the gift industry.
2. Most gift companies are essentially doing trade. Most gift companies provide products to customers based on customer needs. After a product is produced, it may take several changes to reach the end customer. This inevitably adds to the cost.
3, fierce market competition. Due to the many small companies in the gift industry, they resorted to the means of depressing prices to compete for customers, resulting in a vicious circle of low prices and low quality, making the gift industry more competitive.
4, the gift industry's product range is very much. It is no exaggeration to say that almost all products can be presented as gifts. Large, small, high-end, low-grade, all aspects, covering a very wide range. Therefore, professional, personalized, and unique gift customization will also become a direction for the future development of the gift industry.
5, product launch requirements new, odd, fast. Gifts are given to people. At the same time, they must attract people and give people curiosity. Therefore, products must have special characteristics. The speed of updating must be fast. They must seize the market before competitors.
6, the industry is not standardized. Since the gift industry has not yet introduced formal industry regulations, there will be many non-standard industry practices in the process of operation. In Shenzhen, family-run companies are all over the place. Market competition is fierce. To survive, we need to find new ways to gain a foothold with our unique competitiveness. Enterprises not only survive, but also develop and grow, while small businesses must go professional and unique development path and form their own competitive advantages. In Shenzhen, various gift companies go hand in hand, and if they do not have their own unique development ideas and a group of dedicated partners, it will be very difficult to have a big job in the industry.
The speed of change in market demand has led to rapid changes in the production of gift makers. Therefore, who can quickly launch products, who can preempt the market and win customers. In a traditional enterprise, the entire production cycle and circulation cycle are dragged on for long periods of time. This not only means that it cannot be market-oriented quickly, but also means that a large amount of resources are used throughout the entire cycle. The full use of information technology can simultaneously solve two problems: meeting market demands quickly and reducing time costs.
Now that you know how the direction of development of the gift industry has been grasped. The above six articles are just for you to introduce the development prospects that the gift industry can present. Especially the last one, with the implementation of global networking. More information has been transitioned to networking, hoping to attract everyone's attention.
Li has been in ancient China. China is known as a state of etiquette and always shows the importance of ceremony in our country. Therefore, the rapid growth of the gift industry in China is an inevitable phenomenon. But how can the direction of development of the gift industry be grasped? How can we get what we want in the army of the gift industry?