[China Glass Network] As a highly professional service project, search engine optimization has extremely special places: the effect is difficult to quantify, the effect cycle is long, the effect is in a dynamic change, the maintenance cost is high, and the service provider The professionalism and professional ethics are extremely high. If an enterprise hires an SEO company to optimize its website without knowing SEO, it often encounters unscrupulous service providers and causes the website to fall. This kind of incident has not been common.

Since enterprises implement search engine optimization and are eager to see results, this urgent mentality is in contradiction with the above-mentioned characteristics of search engine optimization. However, in order to obtain customer orders, many service providers will not hesitate to meet the professional requirements to cater to customers, and make "commitment" and "guarantee" to the search engine ranking effect. This irresponsible "guarantee" often results in own and customers. Websites are on the verge of danger - search engine cheats! A large number of websites have been completely cleared from search results by mainstream search engines such as Google because of cheating, which has caused serious setbacks in online marketing.

Then, in the face of all kinds of "SEO experts" who are not well-balanced, how do companies that want to implement website optimization choose and judge?

The online marketing blog specifically reminds companies to identify the following when dealing with SEO:

·Is it a "effect guarantee" for you?

No one can guarantee the ranking effect of the search engine's natural search results, and those who promise you the effect should be careful.

·Do you tell me how to optimize?

The formal service provider not only needs to optimize the website for the customer, but also needs to know the principle and method of optimization, which is a responsible attitude.

· Whether to use specific keyword ranking as a charging method

The reason why the specific keyword ranking is used as the unreasonable charging method is: First, the attention of the service provider is concentrated on one-sided keywords rather than the website system, which leads to the effect is not lasting; secondly, the principle of ranking as the charging method and whether to proceed The effect "guarantee" is consistent, which is a departure from the professionalism of search engine optimization.

Wu Wenyuan, an online marketing blogger, suggested that before looking for SEO companies, it is better to first understand the principles and knowledge of website optimization and search engine friendliness, and to understand the professional level of service providers through consultation and comparison. At the same time, if you want the website to achieve very obvious and exact results in the short term, it is better to consider the search engine bidding advertisement first, so as to avoid being blinded by the promise of the SEO company due to its own urgency.